time-keeper


Patek Philippe: a new face for the Twenty~4 line

October 2020


Patek Philippe: a new face for the Twenty~4 line

The manufacture is stepping up the allure of its Twenty~4 collection exclusively for women with a fresh interpretation of the original “manchette” or cuff-style quartz model in steel of 1999. It is launching two new versions adorned with white-gold applied Arabic numerals and white-gold applied trapeze-shaped hour markers. Designed as stylish companions to every facet of an active lifestyle, these Twenty~4 references 4910/1200A-001 with a blue sunburst dial and 4910/1200A-010 with a gray sunburst dial stand out more than ever as paragons of timeless feminine elegance.

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onceived, as its name suggested, for every hour of the day and night, at work, at home and during leisure activities, the new Twenty~4 stood out by its original art-deco-inspired “manchette” or cuff design, featuring a cambered rectangular case that followed the contours of a woman’s wrist and a metallic bracelet that felt exceptionally smooth and comfortable.

The first three Twenty~4 models of 1999 (references 4910/10A) were also distinguished by their pairing of steel with diamonds, an association unique at the time, with the precious stones set in two rows highlighting the rectangular shape of the two-tier case. The dials, adorned with the two applied Roman numerals XII and VI and diamond hour-markers, offered a choice of three colors: “Forever Black”, “Eternal Gray” and “Timeless White”.

An elegant modern advertising campaign marked the launch of this new women-only timepiece, with the slogan “Who will you be in the next 24 hours?” shining the spotlight on the watch’s versatility. The creation of the Twenty~4 strengthened women’s perception of Patek Philippe as a brand of direct relevance and appeal to them. It reminded them that the manufacture developed and built not only the most technically innovative and complex timepieces but those most aesthetically striking and refined.

Patek Philippe is continuing the renewal of its Twenty~4 collection by reinterpreting the original model, the medium-size (25.1 x 30 mm) quartz “manchette” watch in steel. It is issuing two new versions in which the Roman numerals give way to the white-gold applied Arabic numerals 12 and 6 and the diamond hour markers are replaced by applied trapeze-shaped hour markers, also in white gold.

This new face constitutes the first major change to the Twenty~4 of 1999 – and an aesthetic evolution in step with the design of the Twenty~4 Automatic. The two new references feature a dial decorated with a blue sunburst (4910/1200A-001) or with a gray sunburst enriched by a gradation to black at the periphery (4910/1200A-010). Their white-gold applied numerals and hour markers and white-gold baton-style hands all have a luminous coating ensuring excellent legibility in the dark. The fine grooved rays of the sunburst emanating from the center of the dial play with the light, lending a refined but dynamic touch.

Ref. 4910/1200A-010
Ref. 4910/1200A-010
Ref. 4910/1200A-001
Ref. 4910/1200A-001

The distinctive shape of the two-tier rectangular case is underlined by two rows of 18 Top Wesselton Pure diamonds (approx. 0.42 ct) set with textbook precision. A Calatrava Cross, emblem of the Patek Philippe manufacture, embellishes the crown. The supple, comfortable bracelet, fitted with a fold-over clasp, is a jewel in its own right. Each component is manually finished and fully polished. The Patek Philippe caliber E15 quartz movement is made with the same devotion to fine workmanship as the manufacture’s mechanical movements.

The new references 4910/1200A-001 and 4910/1200A-010 with Arabic numerals replace the previous references 4910/10A-001, 4910/10A-010, 4910/10A-011 and 4910/10A-012 with Roman numerals.

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