uleM Watches, founded by British entrepreneur Matthew Cule, creates Swiss made automatic GMT watches with unique designs inspired by the world. The brand launches its new collection, which showcases the iconic skylines of London and New York City.
With this new collection, CuleM (pronounced Q-Lem) continues to produce high quality, creatively designed unisex GMT timepieces. This legacy was born in 2019 with the World GMT collection, which offered three unique interpretations of the world map.
The Skyline GMT collection continues the CuleM journey around the world by focusing on cities as a natural progression from the World GMT range and celebrates the skylines of two truly global locations. The collection features the stunning and instantly recognisable cityscapes of London and New York City on both silver and black sunray dials.
The timepieces feature a top-grade ETA2893-2 automatic movement and are housed in 40mm stainless steel or black PVD cases. The dials are protected by scratch-resistant sapphire crystal glass, and the open case backs display an engraving of 24 world time zones.
These elegant travel watches also boast a five-year movement guarantee and are five ATM water-resistant. Each watch comes with a black Italian leather strap with interchangeable pins, plus a second strap or bracelet, and a unique travel trunk watch box.
London was a natural choice for the Skyline GMT dials as it is the home of Greenwich Mean Time. The Meridian line in Greenwich is depicted on the London Skyline GMT, starting at 12 o’clock and finishing in the centre of the dial. The dial showcases CuleM’s distinctive interpretation of London’s landmarks with intricate detail, and these include the London Eye, the Tower of London, the Gherkin, Tower Bridge and Big Ben, amongst others.
New York is another inspirational global city, and like London is a world class centre of culture, an economic powerhouse, and a beacon of freedom and inclusivity. Iconic buildings displayed with exquisite precision include Brooklyn Bridge, the Statue of Liberty, One World Trade Center, the Empire State Building and the Metropolitan Museum of Art. Uniquely, the sunray dial is centred on the torch of the Statue of Liberty.
CuleM remains committed to donating 3 percent of its sales to conservation and humanitarian charities. For the Skyline GMT Collection, CuleM has pledged to make contributions to charities which have a local impact in each of its showcased cities.
New York City charity GrowNYC has a mission “to improve New York City’s quality of life through environmental programmes that transform communities and empower all New Yorkers to secure a clean and healthy environment for future generations”.
London based charity Blueprint for All, formally known as the Stephen Lawrence Charitable Trust, runs high impact inclusivity programmes which “work with disadvantaged young people and communities, providing tangible opportunities that enables them to thrive, whilst driving systemic change in organisations and society”.
CuleM will also continue to donate to its usual UK based global partners, The Rainforest Trust, Ecologi, and Action Aid. To date, CuleM has planted over 16,000 trees and protected over 2.5 million square metres of rainforest.
Matthew Cule, founder and Chief Executive of CuleM says: “CuleM is proud to present our new Skyline GMT collection which we have designed to initially celebrate two very special international cities. These are cities which are inspirational, not only to those who live there, but also to people around the world. They are full of unrelenting energy, where you can find almost every nationality and hear many languages spoken.“”A CuleM watch means helping to protect the planet and contributing to the communities that inspired our watches, so we are proud to be contributing to local charities based in these cities in addition to our usual partners for this special collection. We chose these charities due to the deep local impact they have on making the cities that inspired our collections greener and more equitable.”
The Skyline GMT collection will retail for £1,095, and is available exclusively online at culemwatches.com