iga Design has announced the launch of a campaign on crowdfunding platform Indiegogo for its new mechanical M-Series Magician watches. These timepieces feature a breakthrough construction created to include one inner movement and multiple external cases, leading to three styles in one watch.
The flexible mechanical replacement mechanism allows the case to be switched by pressing just two buttons and this magical mix-and-match design provides wearers with options for various geometric presences on the wrist. The modern mechanical art aesthetics are combined with a precise movement inside. This design breakthrough changes the single fixed case design used throughout the history of watchmaking and allows wearers to unlock a new, magic-like timepiece.
A zero-curve design showcases a tough and trendy inner container while a new mechanical aesthetic experience is created by a hovering rotating gear instead of a traditional second hand – a revolutionary stylistic visual effect with a movement that is in full view. A super-luminous coating adds a dazzling visual effect when in darkness. The effect for wearers is one of breaking through dimensions and traveling through geometric space and time.
The freedom to have the watch morph and transform into new shapes encourages a new generation of users to explore new identities. It is a cutting-edge timepiece for people who value innovations and prefer being off the beaten path. Owners can open up a world of imagination on their wrists.
A new hot-stamping process is used to create a unique texture, which is combined with innovative, environment-friendly materials. In addition, there is a magician’s code hidden in the metal words on the front of the outer package. Watch owners can send the code to Ciga Design’s official Facebook account. If the code is correct, the owners will receive an extra gift from Ciga Design.
Ciga Design was founded by Zhang Jianmin, named one of China’s Top 10 Best Industrial Designers in 2016. The brand has received 17 international design awards, setting a record for the most for a Chinese wristwatch. It has been the recipient of nine awards out of 13 from the Red Dot Design Awards in the national sector. It is also the sole winner of both the Red Dot Grand Prix and the iF Design Gold Award in the domestic industry. Ciga Design currently teams up with 10 top designers from nine countries to create its artistic mechanical wristwatches.