ew colours, leather varieties and change-mechanisms bring new energy to the leather strap segment. Almost all major watch manufacturers are now embracing quick release straps, allowing watch owners to effortlessly change and match straps. There has even been a noticeable push within the watch community for a standardised lug-width of 20mm, so that owners can interchange straps more easily.
This trend surfaced the lack of a safe and reliable leather care tool for watch straps to protect and refresh leather from the daily wear and tear. Especially lotions and alcohol from perfumes tarnish and dry out the leather, shortening the watch straps lifespan.
With this in mind the team at AIS Collective kicked off a 12+ month R&D project to develop a solution that improves the longevity of the strap, effectively works on most varieties of leather, is dermatologically approved to be safe and is easy and quick to apply. The final and secret Swiss formula contains real bee’s wax and natural jojoba oil and it comes in a pen with a sturdy silicone applicator to massage the solution directly into the leather on both its sides.
“For us, watch cleaning does not stop at the watch itself, but has to include the straps as they can make up a big part of the watch game . So we hope that with the help of the ChronoLeatherPen you also feel more confident to buy some new leather watch straps, try something new, wear them wherever you go and have a tool ready to look after them!” says Said Kenj, CRO & Co-Founder.
The ChronoLeatherPen includes 30ml of the brand’s specifically developed cleaning solution and a soft silicon brush, allowing up to 60 uses and coming with an extra large microfibre polishing towel. It is exclusively available in the AIS Collective online shop. An international roll-out of the ChronoLeatherPen across the exclusive regional resellers of the AIS Collective will follow throughout early 2023.