Pragma debuts with the P1 - Perseverance to reshape perspectives

June 2024

Pragma debuts with the P1 - Perseverance to reshape perspectives

With the introduction of its inaugural collection, the new Swiss brand aims to redefine luxury watchmaking by focusing on sustainability, innovation, and Swiss craftsmanship. Founded by Kai and Christopher, the company blends tradition with modernity to create meaningful timepieces.


ai’s journey began in Taiwan, where he designed his first mechanical watch as a university project in 2014. Despite the lack of local resources and language barriers, Kai persevered. His breakthrough came at an independent watchmaking exhibition, where he nervously approached a renowned actor in the watchmaking scene. To Kai’s surprise, this figure encouraged him to pursue his dream. This pivotal moment led Kai to Switzerland, where he studied design at ECAL (École Cantonale d’Art de Lausanne). There, through a supportive friend, he met Christopher, and their journey together began.

Christopher’s passion for watchmaking was sparked at the tender age of fourteen during an internship at a high watchmaking maison. By fifteen, as Christopher continued to develop his watchmaking skills at renowned brands, his dream of starting his own company remained elusive. Multiple attempts to launch his own venture fell short until the day he met Kai. Impressed by Kai’s innovative designs, Christopher realised they could achieve something remarkable together.

Pragma debuts with the P1 - Perseverance to reshape perspectives

Their journey wasn’t without its challenges. Late-night brainstorming sessions across time zones, balancing traditional craftsmanship with modern sustainability, and navigating the intricacies of starting a new brand were just a few hurdles. Yet, their shared passion and complementary skills made it possible.

The result of their collaboration is the P1 - Perseverance Collection, Pragma’s debut line. These timepieces feature 82.7% recycled materials, including solar steel, titanium bridges, and Cordura re/corTM recycled straps. Each watch is a testament to their dedication to environmental responsibility and Swiss watchmaking excellence.

Kai and Christopher’s story is one of passion, perseverance, and partnership. They’ve navigated obstacles and embraced innovation to create a brand that honours Swiss horology traditions while looking towards a sustainable future. Pragma is the embodiment of their commitment to excellence and their vision for what watchmaking can be.

Pragma debuts with the P1 - Perseverance to reshape perspectives

Believing their vision resonates with many, they want to create a community by inviting investors and collectors to join their journey as co-founders. By opening ownership to clients, they aim to build a shared story and stronger connection with their advocates. Each buyer of the 12 unique P1 - Perseverance gold watches will receive a 1% ownership stake in the company, becoming an integral part of the Pragma family.

Pragma Brand Philosophy:
At Pragma, the brand philosophy is built on three indispensable pillars: Ecological Commitment, Swiss Ingenuity, and Authenticity. These fundamental values serve as the guiding light, ensuring that each timepiece embodies excellence as much as dedication to environmental responsibility and the rich heritage of Swiss horology.

Pragma debuts with the P1 - Perseverance to reshape perspectives

1. Commitment to Ecology:
Driven by the brand purpose “Time Redefined, Perspectives Reshaped”, Pragma seeks to redefine the essence of time where values transcend mere functionality. Introducing the P1 - Perseverance Collection. Relying on sustainable innovation, each timepiece is meticulously crafted with eco-conscious materials. The 39 mm cases and pin buckles, developed in collaboration with Voutilainen & Cattin SA, are made of 100% recycled solar steel from Panatere SA, while the movements, made together with Chronode SA, include 100% recycled titanium bridges and plates. The dials feature gold indices by Comblemine SA and are protected by a scratch-resistant sapphire crystal. Cordura re/corTM 100% recycled straps by L’Atelier du Bracelet complete these timepieces that are water-resistant up to 5 bar. Pragma doesn’t compromise on durability or performance.

Commitment comes with transparency: The brand has developed an ecological index that quantifies every material, treatment, and transformation involved in the manufacturing process. Pragma believes it is key that its audience has clear visibility into its sustainable practices, as it put trust and integrity at the core of the development of its community.

2. Swiss Watchmaking Tradition:
As a Swiss brand, Pragma reveres the centuries-old tradition of Swiss watchmaking. The Pragma timepieces not only embody this tradition but also surpass Swiss-made certification standards by being 100% manufactured in Switzerland, showcasing its unwavering commitment to excellence.

3. Timeless Alpine Spirit:
Nestled in the heart of the Swiss Alps, Pragma draws inspiration from the enduring values of Swiss culture and the breathtaking beauty of nature. Its watches pay tribute to the everlasting spirit of the Alps, serving as a bridge between past, present, and future.

Pragma debuts with the P1 - Perseverance to reshape perspectives

“Our watches honour the Swiss engineering legacy and celebrate the everlasting spirit of the Alps. Our commitment to longevity is a tribute to the macro scale of time, where nature outlives human existence.” - Christopher Wegener, watchmaker and co-founder.

Pragma Design Manifesto:
The design philosophy at Pragma is built on three foundational pillars, reflecting its dedication to excellence, sustainability, and harmony with the environment.

1. Harmony Between Nature and Swiss Architecture:
Each Pragma timepiece celebrates the seamless integration of nature’s beauty with Swiss architectural principles, echoing the clean lines and functional elegance of renowned Swiss architects. Inspired by the durability and innovation symbolised by Swiss engineering, its watches testify to the harmonious coexistence of nature and human ingenuity.

2. Functionality and Durability:
Functionality and durability are paramount in every aspect of its design process. Meticulously engineered to be robust yet lightweight, each Pragma timepiece offers unparalleled comfort and wearability while minimising environmental impact through careful material selection and minimalist design principles. Its unique layered case design minimises manufacturing time while providing beautifully finished surfaces at every level.

Pragma debuts with the P1 - Perseverance to reshape perspectives

3. Tradition and Innovation in Material Selection:
Embracing tradition and innovation, we meticulously select materials with minimal environmental impact. Collaborating with esteemed Swiss partners such as Panatere and Chronode, Pragma’s watches feature recycled Panatere materials (steel and titanium) and eco-conscious materials, reflecting its dedication to craftsmanship and environmental stewardship. Pragma chose titanium for most parts of its movement due to the extraordinary longevity and minimal need for additional finishing treatments. Additionally, with its calibre developed in collaboration with Chronode, Pragma use 100% recycled grade 5 titanium for its bridges and plates.

In essence, Pragma epitomises the perfect synthesis of tradition and innovation, where Swiss craftsmanship meets cutting-edge design. Its timepieces are not merely instruments for measuring time but a reflection of its values and vision for a more sustainable and harmonious future.

“Each Pragma timepiece blends nature’s beauty with Swiss precision, inspired by Swiss architects and engineering feats. Our designs reflect the harmony of nature and human ingenuity, ensuring durability and innovation.” - Kai-hsuan Liu, designer and co-founder.

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