time-keeper


Emotio Uno: Alexander Shorokhoff turns time into avant-garde art

October 2025


Emotio Uno: Alexander Shorokhoff turns time into avant-garde art

Alexander Shorokhoff unveils the Emotio Uno, a 50-piece limited edition that blends traditional Swiss craftsmanship with bold avant-garde design. Featuring a hand-engraved SW300 automatic movement, oversized numerals, and an artfully patterned dial, this 40 mm timepiece transforms the passage of time into a visual experience for true individualists.

A

lexander Shorokhoff presents the new model Emotion Uno – a captivating fusion of traditional craftsmanship and a modern, avant-garde design.

The dial is entirely adorned with an avant-garde inspired pattern that comes together as an extraordinary, artful composition, allowing time itself to take a deliberate back seat.

Emotio Uno: Alexander Shorokhoff turns time into avant-garde art

It is available in two color moods—one warm and one cooler—each complemented by either gold- or silver-colored hands. As with other models, the iconic oversized numerals 60, 20, and 40 remain unmistakable elements of the design.

The watch is paired with a high-quality calfskin strap that perfectly underscores its avant-garde elegance. Inside beats the refined, hand-engraved SW300 automatic movement, whose artistic details are visible through the sapphire-crystal case back.

Emotio Uno: Alexander Shorokhoff turns time into avant-garde art

With its outstanding value for money and a strictly limited edition of only 50 pieces, the Emotion Uno stands out from the crowd. Thanks to its 40 mm diameter, this model suits nearly any wrist—a timepiece for true individualists.

Emotio Uno: Alexander Shorokhoff turns time into avant-garde art

TECHNICAL SPECIFICATIONS

  • Model “Emotion Uno” Ref. No.: AS.EM01-1
  • Movement: Automatic movement SW300 with hand-engraved and refined rotor, blued screws, 25 jewels
  • Power Reserve: 42 hours
  • Functions: Hours, minutes, central seconds, date
  • Case: Brushed and polished stainless steel
  • Water Resistance: 5 ATM
  • Diameter: 40 mm / Height: 11.3 mm
  • Glass: Double-sided sapphire crystal; domed and anti-reflective on the front Dial: Silver-colored, adorned with an avant-garde inspired pattern
  • Hands: Rose gold-colored
  • Lug Width: 20 mm
  • Strap: Genuine calfskin in brown with contrast stitching and an engraved solid stainless-steel pin buckle
  • Limited Edition: 50 pieces
  • Price: €1,799

The Europa Star Newsletter