irst introduced in the mid-1980s, the Gucci Play timepiece captured the spirit of a decade defined by bold self-expression and freedom of style. Its distinctive design, with colorful interchangeable bezels, invited wearers to adapt their look to every mood and moment in a revolutionary concept for its time.

Now Gucci Play returns for a new generation with the same spirit of individuality. Faithful to its original concept, yet reimagined through a contemporary lens, Gucci Play carries forward its legacy as a celebration of creativity and evolution, with six interchangeable ceramic bezels that invite transformation with every wear. The Gucci Play doesn’t merely keep time; it moves with it.

The case size has been subtly increased to 28 mm for a more contemporary presence on the wrist, and the bezel is now crafted in high-quality ceramic for a refined and durable finish. Bezels are affixed to a stainless-steel case with yellow-gold plating, teamed with a matte white dial. The bezels are available in six colors: green, red, pink, white, black and navy, as well as Gucci’s signature green-and-red colorway. For ease, an updated click-ball mechanism attaches the bezel precisely and firmly to the watch case. Key elements that evoke emotional connection, from the playful design language to the joy of transformation, have been thoughtfully retained from the original design. Archival research and vintage models shaped the redesign, inspiring a new creation that feels both familiar and fresh. The result is a timepiece that remains as iconic and expressive as the original, yet elevated with the precision, durability and finish expected today.