niting its legacy of exceptional creativity and jewellery expertise with its heritage in fine watchmaking, Tiffany & Co. introduces a new model to the Eternity by Tiffany collection: the Eternity Baguette. Presented in a 36mm diamond-set round case in 18k white gold, the Eternity Baguette watch features a bezel of set baguette-cut stones for the first time - a subtle allusion to the classic eternity ring design, which complements the Eternity collection’s signature precious stone hour markers.

The Eternity Baguette is offered in two variations: the Eternity Baguette Diamond, which combines a diamond bezel with aquamarine hour markers, and the Eternity Baguette Blue Gradient, which features a bezel set with sapphires, topazes, and emeralds, paired with diamond hour markers on the dial.

Advertisement, 1967. The Tiffany Archives

For more than 189 years, Tiffany & Co. has been defined by its diamond expertise and exceptional jewellery craftsmanship. From the late 19^th century, the House, driven by founder Charles Lewis Tiffany’s passion for rare gemstones, and the work of legendary gemologist George Frederick Kunz, introduced extraordinary gemstones to the world, establishing Tiffany & Co. as a pioneer of gemological discovery and a world-renowned jeweler. Today, this heritage is translated into a contemporary generation of Tiffany watches, combining the House’s iconic jewelry designs and legendary gemstones with high-quality Swiss watch movements.

The Eternity by Tiffany Watch collection exudes an aesthetic that is at once timeless and contemporary. Its design codes take inspiration from a series of vintage Tiffany & Co. advertisements from the 1960s that showcased diamond engagement rings in a variety of shapes and styles. On the dial of Eternity watches, each of the 12 hours is marked by a different cut: round brilliant, baguette, cushion, Tiffany True^®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess.

At the 12-hour marker is the heart-shaped diamond, a nod to the idea that each day begins and ends with love. In a testament to the House’s expert craftsmanship, artisans mill the 12 diamond settings on each dial by hand and set each diamond individually.

In a subtle allusion to the classic eternity ring design, the bezel is set with an unbroken line of gemstones. The crown, set with a solitaire diamond, adopts the six-prong design of the iconic Tiffany^® Setting engagement ring.

Offered in two complementary interpretations, the Eternity Baguette collection features different gemstones and is powered by a fine Swiss self-winding movement, marking the first time a self-winding mechanical movement is introduced in a non-limited-edition Eternity model.

The Eternity Baguette Blue Gradient watch features a navy-blue sunray satin-finished dial that exudes refined elegance, serving as the backdrop for 12 diamond hour markers. Its bezel is adorned with 36 invisibly set baguette-cut stones - 10 sapphires, 21 topazes and 5 emeralds -totaling more than 5 carats and creating a seamless, visually mesmerizing blue gradient effect. Adding further brilliance and contrast, the flange encircling the dial is also set with diamonds.

The Eternity Baguette Diamond watch sparkles with a bezel of 36 baguette-cut diamonds (more than 5 total carats) linked by a diamond-set flange to a dial snow-set with round brilliant-cut diamonds. Creating a soft contrast with the diamonds, aquamarines in 12 different cuts mark the hours.

The case of every Eternity Baguette watch is snow-set using round full-cut diamonds of different sizes to create an almost unbroken expanse of light and reflection, with minimal visible metal. The alligator strap - in a shade of blue that complements each of the dials - is fastened with an 18k white gold “T” buckle, also set with diamonds. The design of the crown was inspired by the iconic Tiffany^® Setting and features a prong-set solitaire diamond of 0.47 carats.

The Eternity Baguette by Tiffany watches were unveiled during LVMH Watch Week, alongside other new models and amid a display of historic jeweled timepieces from The Tiffany Archives. Historic pieces celebrating Tiffany & Co.’s legendary expertise in diamonds and the craft of gem-setting include a diamond and enamel-set lapel watch from 1887, a platinum pendant watch set with diamonds, emeralds and enamel from 1915 and a white-gold wristwatch set with diamonds and sapphires from 1925.

TECHNICAL SPECIFICATIONS

Eternity by Tiffany Baguette Blue Gradient

• Material: 18k white gold case, hands, crown and buckle
• Size: 36 mm case
• Function: Hours and minutes
• Diamonds: total of 556 diamonds of over 4 total carats
• Case: 533 round full-cut diamonds ( 2.18 carats)
• T buckle: 10 round full-cut diamonds
• Dial: 12 diamonds ( 1.38 carats) of 12 different cuts: round brilliant, baguette, cushion, Tiffany True^®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess
• Crown: one round brilliant diamond (0,47 carat)
• Bezel: 36 baguette-cut stones: 21 topazes, 5 emeralds, 10 sapphires (over 5 total carats)
• Strap: Navy Blue Alligator
• Caseback: Closed
• Movement: Swiss Self-winding mechanical movement
• Power reserve: 38 hours
• Warranty: Five-year international limited warranty
• Swiss-made
• SKU : 75366132

Eternity by Tiffany Baguette Diamond

• Material: 18k white gold case, hands, crown and buckle
• Size: 36 mm case
• Function: Hours and minutes
• Diamonds: total of 979 diamonds of 9.79 total carats. Case: 533 round full-cut diamonds ( 2.18 carats). Bezel: 36 baguette-cut diamonds (over 5 total carats). T buckle: 10 round full-cut diamonds. Dial: 399 diamonds ( 1.95 carats). Crown: one round brilliant diamond (0,47 carat)
• Dial: 12 aquamarines ( 1.35 carats) of 12 different cuts
• Strap: Mediterranean Blue Alligator
• Caseback: Closed
• Movement: Swiss Self-winding mechanical movement
• Power reserve : 38 hours
• Warranty: Five-year international limited warranty
• Swiss-made
• SKU : 76537739