hile Lebond watches are Swiss made, the brand’s home is Barcelona, a city profoundly shaped by Gaudí’s extraordinary legacy. In 2026, Barcelona will hold the title of UNESCO-UIA World Capital of Architecture, making this tribute even more appropriate.

The new Lebond Attraction is inspired by the Hotel Attraction, a stunning unbuilt project that Antoni Gaudí designed at the age of 56, and which remains relatively unknown even among his admirers.

It all began one morning in May 1908, when Gaudí, while supervising the Sagrada Família, was approached by two American businessmen who asked him to design a skyscraper for New York. He accepted, but after falling ill with Maltese fever and managing several demanding projects, he ultimately abandoned the plan.

Gaudí’s sketches revealed a massive hotel with restaurants, museums, and even a theater. The upper section was dedicated to the “Homage Hall to America”, celebrating the achievements of the rapidly developing United States. The star atop the building was intended as a viewing platform. With a planned height of 360 meters (twice that of the Sagrada Família) the tower would have been the tallest building of its era. Its futuristic, organic silhouette represented a bold, visionary concept far ahead of its time, inspiring many contemporary architects.

The Lebond Attraction features an organically shaped case and lugs, rounded like a pebble in a stream—a nod to Gaudí’s enduring passion for nature and fluid forms. The timepiece is crafted from sandblasted Grade 5 Titanium, Lebond’s signature material, keeping the watch head weight remarkably light at just 33 grams.

Another homage to Gaudí’s architectural philosophy is the play of light on the dial and discs, which represent the top view of the Hotel Attraction. Their brushed texture creates a dynamic presence on the wrist, reflecting light and shadow in subtle shifts from dark to light. The top disc, which displays the seconds, is the watch’s enigma, its understated motion revealing, in the quietest way, that the timepiece is alive.

Gaudí’s designs merge beauty with functionality, a principle echoed in the elegant yet practical onion crown. What appears delicate at first touch feels solid and precise between the fingers, offering just the right grip and resistance to wind and set the watch effortlessly.

The caseback features a sapphire crystal insert printed with a top-view of the Hotel Attraction, beneath which beats the heart of the Lebond Attraction: the renowned ETA 2892-A2 automatic caliber.

Both the Original and Dark editions are priced at 2400 euros (excluding taxes).

How would Gaudí’s imagined skyscraper have looked in real life? Envisioning it becomes easier with the hand-crafted wooden exhibition case Lebond created to showcase collectors’ preferred timepiece in the most sophisticated way.

Standing 42 cm tall and weighing 3 kgs, the case reproduces the exact proportions and geometry of the upper section of the Hotel Attraction, emphasizing the catenary curves that are so essential to Gaudí’s work.

Each sculptural piece requires twenty hours of artisanal craftsmanship by a master turner in Barcelona. Made from solid sapele wood, it is finished with a matte varnish for enhanced durability. Every one of the 12 vertical and 24 horizontal lines is shaped with meticulous skill.

The price of the wooden exhibition case is 1600 euros (excluding taxes).

TECHNICAL SPECIFICATIONS

• Case: Titanium grade 5, micro-sanded matte finish with anti-fingerprint coating. Individually numbered. Case thickness 10,4mm. Case diameter 38mm. Lug to lug length 46mm. 50m water resistance.
• Caliber: ETA 2892-A2, Swiss mechanical movement with automatic winding. 28.800 vibrations per hour / 21 jewels / 50 hours power reserve.
• Dial and discs: Brushed silver (Original Edition) / Brushed anthracite (Dark Edition).
• Hands: Grade A Swiss Super-LumiNova with blue lume.
• Crystal: Front domed sapphire crystal with inner anti-reflective coating. Back sapphire crystal with inner anti-reflective, featuring a printed Hotel Attraction plan.
• Strap: 18 mm Top Nappa leather strap in light brown (Original Edition) / black (Dark Edition).
• Deployant clasp: Titanium grade 5 clasp, micro-sanded matte finish with anti-fingerprint coating. 316L stainless steel blades, micro-sanded matte finish with anti-fingerprint coating.