Squale presents the SUB-37 Legend: a return to the origins of dive watches

Press release

April 2026

Squale, one of the historic brands in the tradition of dive watchmaking, launches the SUB-37 Legend, a timepiece that brings the focus back to what truly matters: proportions, function, and character. The SUB-37 will take centre stage at the Squale booth at Time to Watches.

Squale presents the SUB-37 Legend: a return to the origins of dive watches

Press release

April 2026

Squale presents the SUB-37 Legend: a return to the origins of dive watches

nspired by the professional instruments of the golden age of diving, the SUB-37 features a compact 37 mm case, faithful to an era when watches were designed to perform rather than to impress. Every line is intentional, every detail essential. The sapphire crystal with a “glass-box” effect recalls vintage plexiglass while ensuring durability and optimal dial legibility. The clean, highly readable bezel is designed to measure real dives, while water resistance to 300 meters confirms its tool-watch vocation.

The dial and hands are treated with Super-LumiNova Old Radium for opKmal visibility even at depth. The solid caseback houses a Swiss Made automatic Sellita SW200 movement (no-date), a symbol of reliability and mechanical precision. Offering a power reserve of approximately 38-41 hours, the movement ensures dependable performance on and off the wrist, true to the spirit of a professional instrument. The strap, crafted from premium Italian vulcanized rubber, ensures comfort and durability. Each watch is individually numbered, making every SUB-37 a unique piece.

“With the SUB-37, we wanted to return to the roots of our story,” says Andrea Maggi, CEO of Squale. “Every detail reflects the tradition of professional diving instruments: compact case, authentic proportions, and Swiss Made robustness. This is not a trend-driven revival—it is a reminder of where dive watches were born, and why Squale has always held a front-row seat.”