From the Nautilus to the Royal Oak, the most celebrated designer left behind not only a long list of iconic watches, but some 3400 unseen designs. We find (...)

The new collectors’ club came to global attention when Zenith announced the launch of a “Collective” edition of its Chronomaster El Primero last October. The (...)

The Lengnau-based brand has come up with an original concept for the launch of its new Shell Star Bronze model: a photo competition with the theme of water (...)

Omega Seamaster Vintage By Alberto Isnardi Designing Luxury Brands - The Science of Pleasing Customers’ Senses By Diana Derval

Kickstarter and other crowdfunding sites have provided unexpected new opportunities for watchmaking launches often on the basis of just a couple of simple (...)

Some big names in luxury have already tried to launch Chinese avatars and had their noses bloodied. The obstacles are formidable. Startup Atelier Wen is (...)

WeChat or Weibo, Tmall or JD: which platform is most likely to align with the strategies of Swiss watch brands? Geneva-based Digital Luxury Group (DLG) was (...)

They’re called Genus, Petermann Bédat, Cyrus, Sylvain Pinaud, Krayon, Alchemists, Trilobe, David Candaux, Tournemire, Ming… These names, still unknown to the (...)

They’re called Genus, Petermann Bédat, Cyrus, Sylvain Pinaud, Krayon, Alchemists, Trilobe, David Candaux, Tournemire, Ming… These names, still unknown to the (...)

They’re called Genus, Petermann Bédat, Cyrus, Sylvain Pinaud, Krayon, Alchemists, Trilobe, David Candaux, Tournemire, Ming… These names, still unknown to the (...)