TAG Heuer, the Swiss sports watch and chronograph brand and the fourth largest luxury brand in the world watch market, is proud to announce that the young and charismatic tennis champion Maria Sharapova becomes its newest brand female ambassador. As the new star of world tennis and, at only 17-years-old, already the winner of 2004 Wimbledon and WTA year-end championships, Maria Sharapova has signed a long-term ambassador agreement with the Swiss watchmaking brand, covering product development, advertising, public relations and merchandising.
“I am ecstatic,” says Maria Sharapova, the 17-years-old Russian tennis star, and the third youngest Wimbledon Champion in WTA history. “To represent a brand as legendary as TAG Heuer is a great honour. TAG Heuer has been teaming with the greatest champions in the history of sports, renowned athletes like Carl Lewis, Ayrton Senna, or nowadays Tiger Woods, and famous teams like Ferrari and McLaren. To me, TAG Heuer is the most prestigious luxury partner I can dream of, as legendary and glamorous as the individuals and teams with which it is so closely related, and yet at the same time ultra-fashionable and feminine. It's a perfect fit for me, as I love high tech, glamour and winning. I look forward to building a strong relationship with TAG Heuer in the coming years.”
“In just two seasons Maria Sharapova has made her mark on the WTA pro tennis circuit, quickly advancing to the number 4 in the 2004 singles WTA rankings, and winning two of the most famous tournaments in tennis,“says Jean-Christophe Babin, TAG Heuer’s President and Chief Executive Officer.”Off the court, her beauty and grace have romanced the fashion world, with profiles in leading fashion magazines, and the launch of her own perfume. She is truly a phenomenon. Determined, passionate and audacious, she has shown extraordinary character in taking on the best players in professional tennis and winning. At the same time she is graceful and extraordinarily feminine. Maria Sharapova works hard to be the best she can be, yet remains true to the joy and passion she feels for the game. Nobody in the world of sports better than Maria embodies the fusion of sport with glamour, and therefore TAG Heuer core positioning”.
“She's the perfect TAG Heuer Ambassador, an ideal representative of the brand's core values of passion, prestige and performance, which have driven the TAG Heuer brand in its pursuit of perfection for 145 years. We are very excited that she is joining the TAG Heuer Team, and she will go a long way toward reinforcing the brand's profile in the professional tennis world, which goes back to our ’Inner Strength’ campaign in the 1990s, when Boris Becker and Monica Seles were TAG Heuer Ambassadors." Mr Babin concludes.











TAG Heuer, the benchmark in prestigious sports watches and chronographs since 1860, currently ranks as the fourth luxury brand in the world watch market. The Swiss watchmaking legend draws from its active engagement in the world of sports to create the most accurate measuring instruments and sports-inspired timepieces ever made. From the Olympic Games in the 1920s to its new role as official timekeeper and chronograph for the legendary Indy 500 and IRL championship, TAG Heuer has maintained a constant quest for innovation and excellence, pursuing the summit of performance and prestige. This is reflected in its partnerships with Team McLaren Mercedes in Formula 1 racing; with Tiger Woods and Ian Poulter at the highest levels of international golf, Sébastien Bourdais as Champcar world champion, and with Kimi Raïkkönen at the top of Formula 1. With Maria Sharapova, TAG Heuer more than ever stands for “Sport and Glamour”.


Source: TAG Heuer Press Release

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