The IWC online auction has attracted watch lovers from all over the world to the Web site of the Swiss watch manufacture for the seventh time. A W.W.W. Watch Wrist Waterproof, the first water-resistant military watch from IWC, was won by a bidder from the USA.

Watch lovers around the globe always look forward with tense anticipation to the pre-Christmas online auction by IWC Schaffhausen. And for good reason. Every year since 1998, the old-established company has donated an exquisite collector’s item for the benefit of a non-profit-making organization. Up for auction on the IWC website was between December 9th to 16th a W.W.W. This acronym stands for Watch Wrist Waterproof and also stands for the first waterproof military watch from IWC, which has been only produced for the military service of the British army. This 60-year-old veteran has become an extremely rare collector’s piece with the passage of time and has continued to increase in value. No wonder, then, that watch fans increased the starting bid of USD 5,000 to a sensational USD 13,700 and made a bidder from the USA the happy winner of this desirable W.W.W.

On the very first day, the first bid was received only 5 minutes after the auction opened. Bidders from Austria, Switzerland, Germany, Netherlands, Japan, USA, Philippines, Taiwan, Argentina, Norway, Greece, United Kingdom, Hong Kong, Sweden and Italy ensured that the auction followed an exciting course. The final bid was made only 17 seconds before the end of the auction.

IWC is highly delighted by the course of its benefit auction. For the seventh time, the Swiss watch manufacturer IWC Schaffhausen supports with the proceeds of this auction charity institutions, as like the International Red Cross, Unicef, Amnesty International, terre des homes and Unesco. The this years
proceeds are donated to The Cousteau Society. This non-profit organization which was founded by the legendary French marine scientist, Jacques Yves Cousteau in 1974 in the USA and champions the preservation and protection of the oceans. As President of the Society, Francine Cousteau now continues the work of her late husband, who died in 1997, and has demonstrated an extraordinary commitment for future generations of our blue planet.


Source: IWC Press Release

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(Please Credit europastar.com)