IWC - Brand Index - Europastar

IWC

IWC International Watch Co
Baumgartenstrasse 15
P.O. Box 686
CH 8201 Schaffhausen
Tel : +41 (0)52 635 65 65
Fax : +41 (0)52 635 65 01
[email protected]
www.iwc.ch

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IWC highlights

“With the right approach, watchmaking has potential everywhere”

“With the right approach, watchmaking has potential everywhere”

A watch brand established in Bienne may be a given, yet the city is hardly recognised as a commercial hub. Young local entrepreneur Cédric Schiess, 26, (...)

Sylvain Berneron: creativity unleashed

Sylvain Berneron: creativity unleashed

GPHG SERIES

Freshly crowned with the Grand Prix d’Horlogerie de Genève Audacity Prize, Sylvain Berneron shares with us his career path as an industrial designer, which (...)

Gallery 1:1 – a concept returns

Gallery 1:1 – a concept returns

In the 1990s, Europa Star came up with an original concept to feature a gallery of gold and platinum watches, but with life-size photos so that readers (...)

IWC presents the Ingenieur Automatic 40 with a blue dial

IWC presents the Ingenieur Automatic 40 with a blue dial

Adding a new dial colour to the collection introduced last year, this automatic stainless steel model reflects the bold aesthetic codes of Gérald Genta’s (...)

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (...)

Chronode: made-to-measure

Chronode: made-to-measure

Chronode is not your run-of-the-mill mechanical movement-maker. The company, based in Le Locle, offers contemporary, innovative solutions and provides (...)

A history of watch advertising: 1980-1989

A history of watch advertising: 1980-1989

A meeting with Watchfinder & Co. CEO Arjen van de Vall

A meeting with Watchfinder & Co. CEO Arjen van de Vall

The platform recently launched its own marketplace – an important development for the UK-based company, which belongs to Richemont and exhibited at (...)

Beyer Chronometrie – Zurich: a pioneer in the watch trade

Beyer Chronometrie – Zurich: a pioneer in the watch trade

BEST OF RETAIL 2023

Founded in 1760, the world’s oldest continuously operating retailer, now run by the eighth generation of the same family, can boast many watch industry (...)

IWC Schaffhausen Portofino Complete Calendar

IWC Schaffhausen Portofino Complete Calendar

Presented in 18-carat 5N gold or stainless steel, the Portofino Complete Calendar is the first timepiece to feature the new complete calendar module (...)

Concentration continues in watch distribution

Concentration continues in watch distribution

MARKETS

A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)