IWC - Brand Index - Europastar

IWC

IWC International Watch Co
Baumgartenstrasse 15
P.O. Box 686
CH 8201 Schaffhausen
Tel : +41 (0)52 635 65 65
Fax : +41 (0)52 635 65 01
[email protected]
www.iwc.ch

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IWC highlights

Chronode: made-to-measure

Chronode: made-to-measure

Chronode is not your run-of-the-mill mechanical movement-maker. The company, based in Le Locle, offers contemporary, innovative solutions and provides (...)

A history of watch advertising: 1980-1989

A history of watch advertising: 1980-1989

A meeting with Watchfinder & Co. CEO Arjen van de Vall

A meeting with Watchfinder & Co. CEO Arjen van de Vall

The platform recently launched its own marketplace – an important development for the UK-based company, which belongs to Richemont and exhibited at (...)

Beyer Chronometrie – Zurich: a pioneer in the watch trade

Beyer Chronometrie – Zurich: a pioneer in the watch trade

BEST OF RETAIL 2023

Founded in 1760, the world’s oldest continuously operating retailer, now run by the eighth generation of the same family, can boast many watch industry (...)

IWC Schaffhausen Portofino Complete Calendar

IWC Schaffhausen Portofino Complete Calendar

Presented in 18-carat 5N gold or stainless steel, the Portofino Complete Calendar is the first timepiece to feature the new complete calendar module (...)

Concentration continues in watch distribution

Concentration continues in watch distribution

MARKETS

A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

IWC: a new boutique at London's Battersea Power Station

IWC: a new boutique at London’s Battersea Power Station

Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new boutique showcases IWC’s latest designs (...)

IWC: new variations in the Portugieser collection

IWC: new variations in the Portugieser collection

For the first time, the Portugieser Perpetual Calendar 42 and the Portugieser Automatic 40 feature dark green dials with a sunray finish, on matching green (...)

IWC launches Top Gun Pilot's watches in Ceratanium®

IWC launches Top Gun Pilot’s watches in Ceratanium®

Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch-resistance similar to that of (...)

IWC launches special edition Big Pilot's watch

IWC launches special edition Big Pilot’s watch

With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the (...)

Action

Action

Despite the inroads made by the smartwatch, the sports watch remains particularly resilient in the traditional watch industry. It is often the point of (...)