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IWC

IWC International Watch Co
Baumgartenstrasse 15
P.O. Box 686
CH 8201 Schaffhausen
Tel : +41 (0)52 635 65 65
Fax : +41 (0)52 635 65 01
[email protected]
www.iwc.ch

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IWC highlights

Concentration continues in watch distribution

Concentration continues in watch distribution

MARKETS

A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

IWC: a new boutique at London's Battersea Power Station

IWC: a new boutique at London’s Battersea Power Station

Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new boutique showcases IWC’s latest designs (...)

IWC: new variations in the Portugieser collection

IWC: new variations in the Portugieser collection

For the first time, the Portugieser Perpetual Calendar 42 and the Portugieser Automatic 40 feature dark green dials with a sunray finish, on matching green (...)

IWC launches Top Gun Pilot's watches in Ceratanium®

IWC launches Top Gun Pilot’s watches in Ceratanium®

Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch-resistance similar to that of (...)

IWC launches special edition Big Pilot's watch

IWC launches special edition Big Pilot’s watch

With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the (...)

Action

Action

Despite the inroads made by the smartwatch, the sports watch remains particularly resilient in the traditional watch industry. It is often the point of (...)

Dimension, sound, light: the digital illusion of reality

Dimension, sound, light: the digital illusion of reality

INNOVATION

To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)

Bucherer BLUE: “Bringing exclusivity back to retailers”

Bucherer BLUE: “Bringing exclusivity back to retailers”

INTERVIEW

More and more brands are reserving their most sought-after models for their own shops, which is causing increasing difficulties for multi-brand retailers. (...)

IWC Pilot's Watch Chronograph Edition “Tribute to 3705”

IWC Pilot’s Watch Chronograph Edition “Tribute to 3705”

With the Pilot’s Watch Chronograph Edition “Tribute to 3705”, IWC Schaffhausen travels back in time to honour the legendary Ceramic Fliegerchronograph (ref. (...)

Watchmaking and the environment: on the front line

Watchmaking and the environment: on the front line

INNOVATION

Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (...)

IWC The Pilot's Watch Timezoner Edition “Le Petit Prince”

IWC The Pilot’s Watch Timezoner Edition “Le Petit Prince”

For the first time, IWC presents the patented Timezoner function in the design code of its “Le Petit Prince” special editions. The Pilot’s Watch Timezoner (...)