IWC Schaffhausen and Futurecom: Awarded with the Gold World Medal at the New York Festivals International Film and Video Competition 2005.

As the only winning Swiss Entry, the film launching IWC’s new Aquatimer diver’s watch collection was awarded a medal in the International
Film and Video Competition 2005 of the renowned New York Festivals. The trade jury bestowed a Gold World Medal on the film produced by Futurecom and frame eleven as the winner of the “Sales/Product Sales” category.

Along with the entire Aquatimer diver’s watch
collection, the IWC film celebrated is premiere to great acclaim at the Geneva Salon International de la Haute Horlogerie 2004 (SIHH). Now it came down again to the footlights. The jury of several hundred specialists of the International Film and Video Competition 2005 elected the Swiss production with the Gold World Medal. The film project of IWC, awarded on January 28th, 2005 at
the gala ceremony in the famous Hudson Theatre on Times Square, represents the only medal-level award for Switzerland as well as the top rank in the category “Sales/Product Sales” overall.







Fascinating underwater world
The basic structure of the nearly five-minute launch film is provided by a diver’s log in which fascinating images from the underwater world alternate with highly detailed animations of the Aquatimer watches. The real-film sequences were taken by the Cousteau Society on the basis of the previously developed storyboard. Founded in 1974 by marine biologist Jacques-Yves Cousteau, the non-profit organization has been a tireless champion of protecting and conserving the world’s oceans. In 2003, the association established for the first time a cooperation with a commercial partner. The support of IWC allows the expedition team to document the condition of coral reefs in the Red Sea. An ideal platform for a modern
diver’s watch classic like the Aquatimer. The
legendary diving history figures participating in the expedition all gladly took the watch with them to the depths of the sea. The Aquatimer-film is retrievable on the website of the watch manufacture in Schaffhausen www.iwc.ch (under the heading “Mechanics/Innovations”).

Highlight for IWC
Back in 2002 IWCs Head of Consumer Marketing Jacqueline Rose received an Edi, the Swiss “Auftrags- und Werbefilmpreis” for the earlier film launching the Big Pilot’s Watch. This remarkable success of the Aquatimer-film nevertheless surprises her: “It makes me especially pleased that a product film conceived for international audience has been awarded such a renowned accolade.” For forty-eight years, the New York Festivals International Film and Video Awards have recognized “The World’s Best Work” in informal, educational and industrial film as well as corporate video. The annual competition also extends to short and feature-length films, home videos, multiscreen and business theatre
presentations, judged by a trade jury every year. In this latest round, some 1,000 submissions from 32 countries were evaluated from October to December 2004; 237 works, including two from Switzerland, made it onto the shortlist.


Source: IWC Schauffhausen

www.iwc.ch