Zenith Manufacture inaugurated its first branded shop. Situated in the prestigious Grand Hyatt Hotel in Beijing, it is the best 3-D showcase for the Zenith universe: noble materials, pure design, elegance and good taste at the service of a creative passion. The ultimate luxury boutique.







Drawing inspiration from Imperial China and the forbidden city, the shop front is a mysterious brown leather case allowing the richness of the Zenith styling to dapple through via the shop window and horizontal screens… Floating stars dance on the transparent door…. Inside, a serene dream unfolds in brown and white : simple lines, rich materials, refined details. An old machine is the memento from the past embodying the watch making tradition whilst a plasma screen shows the El Primero movement. On the central column, in golden letters, quotes will stimulate your thoughts and at the same time the low sofas invite you to relax. Because Zenith is much more than a brand, it is a state of mind, a view on the world; the watches do not simply tell the time, they shape time; and when Zenith Manufacture opens its first shop, it is not just a simple outlet but a new language : it is Zen, like Zenith.





Thierry Nataf, President of Zenith International, inaugurated this shop together with Mr Cheung Yuping, CEO of XinYu Hendeli Holding Limited, Zenith’s partner in China, and Mr James Cheung, General Manager of LVMH Watches & Jewelry China. After an amazing show in which the eight Zenith collections were presented, Thierry Nataf welcomed Kelly Lin, the famous Taiwanese actress, who was wearing the Sarissime tourbillon on her wrist.

« Each step is a victory » declared Lao Tseu. «Today ZENITH has taken a big step in opening the first shop here in China, a country full of promises. We dreamt of ZENITH at the zenith ; today we position our star in the place it deserves, in the heavens of the great watchmakers. Our success confirms that Beauty and Truth are eternal values and that the love we place in our watches goes beyond the object and creates a true universe. It is a privilege to introduce you to this universe today » declared Thierry Nataf to the press and to the various VIPs invited to the inauguration.

Source: Zenith International

www.zenith-watches.com

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