Introducing a 7-language website of the world’s most prestigious maker of sports watches and chronograph: www.tagheuer.com


A truly “worldwide” website, the new site was launched in December in 7 languages – Chinese Mandarin, Japanese, English, French, German, Spanish, and Italian. The multilingual depth of the Internet site reflects the global reach of TAG Heuer. With 20 subsidiaries and over 5200 authorized retailers in more than 130 countries, TAG Heuer is one the most recognized and valued luxury watches brand names throughout the world.

Created by Label Technologies, the easy-to-navigate and highly interactive site uses the latest online technology (3D, Flash, high-speed distribution networks,...) to help users rapidly find their watch, keep abreast of TAG Heuer events and direct them to TAG Heuer retailers with the “store locator”. Befitting TAG Heuer’s position as a world leader in design and innovation, the site’s sleek, streamlined graphics and navigation correspond perfectly to the look and aesthetics of an exclusive luxury brand.

Visitors to the site access information by clicking on one of three windows: The Brand, The Collection, and The News.

The Brand contains information about: TAG Heuer’s unique history and DNA; its ongoing partnerships in the sporting world; its Sports & Glamour ambassadors; its innovative spirit via the Multimedia section; and its many services and boutiques around the world. An interactive “My TAG Heuer” section allows users to personalize their access and use of the site.

The Collection is a showcase of the full range of TAG Heuer products, including the background and history of its most iconic series. A special “Women’s” section presents TAG Heuer’s lines of products for women. The “Concept Watches” section features the award-winning creations of the TAG Heuer Creative Lab. “Sports Vision” displays the brand’s luxury eyewear and sunglasses avant-garde collection.

In The News, visitors will find everything that’s currently happening in the TAG Heuer universe: information about brand’s events, news about the recent achievements of TAG Heuer Ambassadors, and new TAG Heuer products. The “TV Film Masters” section highlights Tag Heuer appearances and placements in current cinema and television.

Fast, fluid, informative with an appealing look, the new www.tagheuer.com site reflects TAG Heuer’s global image as a technological innovator and its continuing commitment in the 21st century to the values represented in its long-time motto: “Swiss Avant-Garde Since 1860.”

Source: TAG Heuer

www.tagheuer.com

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