Piaget has cultivated its role as a ‘manufacture’ since its creation in 1874. Originally a supplier to other prestigious brands, it changed direction at the beginning of the 20th century and developed its own creations. However, in the last decade Piaget has been particularly creative both as far as mechanical movements are concerned and in aesthetics – an area the brand has excelled in since the early 1900s. These mechanical movements are direct descendants of the renowned calibres with which Piaget made its name and included several world firsts.


Full article in print copy of Europa Star BaselWorld magazine issue 2/2006
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