The era was 1920’s, the look inspired by Audrey Hepburn, Longines’ original ambassador for elegance. It was a scintillating evening when Longines hosted the BelleArti post launch party. An invite only affair, the party was attended by glitterati of Delhi’s party circuit along with some renowned faces from the fashion industry.



Commenting on the BelleArti line, Mr Claude Jaunin, (Regional Manager Asia Pacific, Longines) said, “The Longines BelleArti collection offers several models for both ladies and gentlemen which adds to the celebrations this festive season. The response to Longines in India has been highly encouraging, spurring us to remain continuously motivated in bringing to our patrons the best and the latest collection from our global portfolio. I am proud to present the Longines BelleArti collection today and we look forward to continued success in India.”

The vintage charm and art deco style of the 1920’s set afire the fashion capital of India. Famous fashion designers Gauri and Nainika Karan (who overtly claim to be be inspired by Audrey Hepburn) garbed the style divas that included Noyonika Chatterjee, Indrani Dasgupta, Laxmi Rana, Joey Matthews, Michelle Innis who set the ramp ablaze as they showcased the elegant BelleArti collection. The audience was left spell bound when Longines brand ambassador Aishwarya Rai played the show – stopper, attired as the Indian incarnation of Audrey Hepburn and wearing an exclusive all-diamond Longines BelleArti watch, specially created for the occasion. This unique piece has 1162 diamonds on the bracelet (a total of 5.81 carats); 263 diamonds on the case (3.453 carats); making a total of 9.26 carats.



Showcasing the BelleArti collection, Longines Brand Ambassador Aishwarya Rai said, “Longines has always been at the forefront of elegance and style. The new BelleArti collection has captured the extravagance of the vintage era in a way that blends contemporary designs without compromising on heritage of the masterpiece. Each model is an acme of the values that the brand stands for. ”



To add to the grandeur of the event, the guests were enthralled by a performance of Nico Brina - ‘King of Boogie’ - who specially flew down from Switzerland to be a part of this event accompanied by Charles Weibel, the internationally renowned drummer that left the audience mesmerized.

This event followed the launch of the BelleArti in India the day before with the opening of the first Longines boutique in Chennai, the boutique itself being inaugurated by Ms Rai.



The regular Longines BelleArti comes in steel or, at the top of the range, a 18 carat pink gold with case edged with diamonds. A collection available for men and women, the battery life of BelleArti is 11⁄2 to 2 1⁄2 years. The watches sport a silvered dial with black painted Arabic numerals. Just to add to the glamour and royal look, all BelleArti models are bedecked with a sapphire crystal with an anti reflection coating. The suave look is complete with anthracite, alligator skin or satin straps. The watches offer water resistance of up to 30 metres.

Source: Longines

www.longines.com

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