With its rich sporting heritage and elegant positioning, Longines finds its perfect match in Roland Garros for whom it will be the new official partner and timekeeper as of 2007.

The Swiss watch brand Longines, recently announced that as of May 2007 it will be the new official partner and timekeeper of the prestigious French Open of Roland Garros. This decision for its 175th anniversary in 2007 fits perfectly with the brand’s positioning: “Elegance is an Attitude” as well as its sporting heritage. This history also includes in the 1990s sponsorship of two tennis icons, Gabriella Sabatini and Michael Chang, both reputed for their extraordinary performance and presence.

Mr Christian Bîmes, President of the French Tennis Federation, said, “We are delighted by this decision. Longines has a long and prestigious sports past and a reputation of quality and elegance which is in perfect harmony with the image of Roland Garros”

Source: Longines

www.longines.com

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