Great luxury names promote creativity:
Rolex initiative for the Arts

Last June Richemont announced the launch of the Richemont Creative Academy, a school for designers, product developers and communication professionals to be established in Milan, Italy. The Academy's creation results from the need, states Richemont, to develop creativity and new talent in the industry. Now Rolex inaugurates a programme of artistic sponsorship to supplement its Awards for Enterprise.

Rolex has established a new, unique philanthropic programme in the arts - the Rolex Mentor and ProtÉgÉ Arts Initiative - by giving five promising young artists the chance to enjoy extended contact with five leaders in the arts: theatre artist Robert Wilson, choreographer William Forsythe, novelist and Nobel Prize winner Toni Morrison, conductor Colin Davis and architect and Pritzker Prize winner Alvaro Siza. These extraordinary artists have served as Mentors during the programme's inaugural cycle.

The five young talented artists, from four continents, were able to have substantial contact with their Mentors, gaining experience of their artistic disciplines at the highest level. They also benefited from practical advice on managing their careers. The ProtÉgÉs chosen for the first cycle were novelist Julia Leigh, Sydney, theatre artist Federico Leon, Buenos Aires, dancer Sang Jijia, Hong Kong, architect Sahel Al-Hiyari, Amman, and conductor Josep CaballÉ Domenech, Barcelona.

More information about the Rolex initiative on www.rolexmentorprotege.com.

Read more on the creativity theme in previous Europa Star news :

 Richemont announces the launch of its Creative Academy in Milan
- Creativity and innovation will sign the revival of luxury

Europa Star
September 2003