Rolex amongst the 100 best-known brands

On the list of top world renowned brands, several Swiss brands make it among the first 100 listings.

Rolex, based in Geneva, whose worth is estimated at 3.67 billion dollars, stands in the 68th position. Only global brands worth at least one billion dollars, with figures made public enabling analysts to evaluate them, are taken into consideration for this competitive top-100 list.

Source: Tribune de Genève
30 July 2003