Piaget Partners with Rainforest Foundation

Trudie Styler is honored with first ever
Piaget Magic Reflections Award
Left: Trudie Styler at Piaget's Party to Benefit The Rainforest Foundation US Honoring Trudie Styler at The Manhattan Center, New York May 7, 2003 (Patrick McMullan/photo-Thos Robinson/PMc)

Right: Richard Gere with friend Trudie Styler at the Annual Rain Forest Gala sponsored by Piaget in New York, Tuesday May 8th 2003. Trudie Styler was honored with the Magic Reflections Award. (Anders Krusberg/Medilaink WirePix)

World-renowned jeweler and watchmaker, PIAGET has partnered with the Rainforest Foundation-US for an evening honoring TRUDIE STYLER. New York's Manhattan Center has been transformed into a magical enchanted garden, aglitter with millions of dollars of Piaget jewels peeking through the flora and fauna. At the annual benefit for the Rainforest Foundation-US on May 7, 2003, Trudie Styler was presented with the first ever “Piaget Magic Reflections Award” and was honored with a specially designed and created white gold necklace set with white diamonds and pink sapphires. Through an alliance with the Rainforest Foundation-US, Piaget has formed a partnership that envelops the organic nature of Piaget's message and gives Piaget the opportunity to support an outstanding organization with global effects.

The Piaget latest jewelry creation Magic Reflections collection on display will be comprised of thirty pieces of high jewelry flown in from Switzerland specifically for the event. The concept of the new collection is a highly idealized vision of nature, taking inspiration from leaves, sculpted trees, waterfalls and fountains, where each piece is meant to exist in Piaget's recently introduced universe of the secret garden. This universe has been actualized in Piaget's recently-launched advertising campaign shot by internationally acclaimed photographer Torkil Gudnason.
Philippe Leopold-Metzger, CEO of Piaget, left, Yves Piaget, chairman, Trudie Styler and Sting at the Annual Rain Forest Gala sponsored by Piaget in New York, Tuesday May 8th 2003. Trudie Styler was honored with the Magic Reflections Award. (Anders Krusber)

“Nature has served as a creative inspiration for Piaget for decades. Never has this been more evident than in the Magic Reflections collection,” said Philippe LÉopold-Metzger, CEO of Piaget. “As jewelers, we take our raw materials from the Earth - gold, diamonds and precious stones - to create an idealized object. Now is our turn to give something back.” According to RF-US Executive Director Ana Valeria Araujo: “The funds raised by these events will support our efforts to defend the peoples of the forest, who live in the rainforest and will protect it for future generations.”

Trudie Styler is a co-founder of the Rainforest Foundation along with her husband, Sting. Since 1989, they have dedicated their time and talent to supporting and defending the indigenous people of the rainforest so that they may protect their own environment. “It's a great honor to be the very first to be receiving Piaget's Magic Reflections Award, and I share it with my friends and colleagues at the Rainforest Foundation who have been so instrumental in furthering a vision of restoring earth's gifts for the future of society,” said Styler. “I thank Piaget for their commitment to the cause as well and hope that more companies will follow in their lead in recognizing that the earth is our gem and we need to give back to it what we take from it.”

And diamonds weren't the only things that will sparkled and illuminated the “True Gems” Rainforest benefit sponsored by Piaget on May 7, 2003.. THE EMPIRE STATE BUILDING WILL GLOWED GREEN IN TRIBUTE THAT EVENING. The program, created by “Harlem Song's” Ken Roberson and Zane Mark, will feature some of Broadway's biggest female stars such as Marva Hicks from “The Lion King”, Tony nominee B.J. Crosby from “Smokey Joe's CafÉ”, LaChanze, the lead in “Ragtime” and Annie Golden, Tony nominee for “The Full Monty”.

Several world-renowned celebrities, Trudie's husband and honorary co-chair musician Sting, Richard Gere and actress Bai Ling, Laura Elena Harring, top models Alec Welk, Ingrid Seynhaeve, and Angela Lindvall have honored Trudie of their presence. Past galas have featured Elton John, Madonna, Stevie Wonder, Bruce Springsteen and Luciano Pavarotti.

The Rainforest Foundation US is a non-profit organization that protects the rights of people who traditionally live in the rainforest. RF-US projects work on the ground, directly with Indigenous peoples, to defend their human rights and the environment. With individual and corporate support, the RF-US has played a pivotal role in several victories in South America — from the landmark case of the Panara Indians who won their ancestral lands back to a scholarship for the first indigenous lawyer in Guyana.

www.piaget.com

Source: Piaget press release
May 2003