Maurice Lacroix: Two Classics on the Road

The same is true for both automobiles and timepieces - attractive design, reliability, functionality, and high-quality finish and materials are the criteria that distinguish a true classic with lasting value. On Saturday, September 7, contemporary classics from the road met up with Tomorrow's Classics from Maurice Lacroix. Around twenty-five Rolls Royce and Bentley motorcars from Switzerland, Germany, and France took part in a rally through the Jura Mountains visiting also the Maurice Lacroix facilities in SaignelÉgier. This is where Maurice Lacroix assemble timekeeping classics, which will provide joy to owners for generations to come just like these incomparable automobiles from Great Britain.
This unique tour was put together by the Swiss section of the Rolls-Royce Enthusiasts' Club, which was founded in Great Britain in 1957 and has a world-wide following of around nine thousand. Among the participants in the Rallye du Jura from September 6-8 were a few rare veteran vehicles from 1915 as well as more contemporary versions of both marques. The Swiss Jura was an ideal backdrop for this event not only because of its pastoral beauty but also because of its long watchmaking tradition, which over centuries established the standards for the past hand-crafted production as practiced by the automobile craftsmen at Rolls Royce and Bentley.
Because Maurice Lacroix feels a sense of obligation to this tradition as well through its fine art of watchmaking, it sponsored a winner's prize for the Rallye. On Sunday, Serge Barrabas, director of Maurice Lacroix at SaignelÉgier, presented the winner with a Phase de Lune Masterpiece - a watch that has stood for the exclusivity of the high-quality mechanical Masterpiece Collection for over a decade - at the automobile museum in Muriaux.

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Source: Maurice Lacroix press release
September 2002