Inhorgenta Europe
For a comprehensive review of the market

Inhorgenta has now become Inhorgenta Europe. This change of name in the fair's anniversary year of 2003 reflects the market significance and development of one of the most important trade fairs in the world for jewellery, clocks and watches. Located in Central Europe, this international trade fair for watches, clocks, jewellery, precious stones, pearls and technology will be held for the thirtieth time from 21 to 24 February 2003, under its new name of Inhorgenta Europe. The venue is the New Munich Trade Fair Centre.
Inhorgenta Europe, held in Munich in the heart of Europe, is well positioned in view of the planned expansion of the European Union to include the transition states of Eastern Europe. Munich is easily and quickly reached by air from all European cities, and it is also well served with direct flights to and from the US and Asia. Inhorgenta Europe presents a global range of gold, pearls, platinum jewellery and precious stones, and also exhibits watches and clocks. The fair's exhibitors number around 1,400 from over 50 countries. Not surprisingly this attracts many visitors from the jewellery trade and from among buyers in the sector, mainly from the key jewellery countries of Western Europe and from the transition countries of Central and Eastern Europe.
The countries most strongly represented among individual exhibitors at Inhorgenta 2002 were Italy, China/Hong Kong, Great Britain, Turkey, Switzerland, Austria, Spain, Belgium, India and France. Groups of exhibitors from individual countries were represented at 11 different national stands. This year, Great Britain, France and Spain will also be putting on joint stands.
A visit to Inhorgenta Europe is a must for the trade in Germany, throughout Europe and from many other countries around the world. One added benefit is Munich's reputation as a city of art and culture. As well as an excellent infrastructure and one of the most high-tech exhibition centres in the world, the city also offers ample hotel capacity - the second highest number of hotel beds in Germany.
In the thirty years since the first Inhorgenta was held, the fair has developed into an ideal market platform for the sector in Europe. The global range of jewellery, clocks and watches on display here is viewed by over 30,000 trade professionals and buyers from more than 70 countries! European expertise in the sector is of course one of the main features of Inhorgenta: in design, in luxury products and in platinum. One factor bringing great benefits to market partners at the fair is the common cur-rency now introduced in many European countries and the removal of the requirements for customs clearance for goods. Which means that at the fair, price comparisons are much easier, sales and marketing opportunities are enhanced and it's easier to organise shipment of goods across Europe.
Adding 'Europe' to the name of the fair is simply a demon-stration of what has become a fact: Inhorgenta is a central and most important market platform for jewellery and precious stones in the EU. For example, at the Design Podium in Hall C 2 at the fair is the world's largest presentation of creative brand and designer jewellery. All price classes are represented, and all items are of the very best design quality.
The luxury brands in watches and jewellery - such as the Swatch Group - are also present in force at Inhorgenta Europe, in the exclusive atmosphere of the Premium Hall and in the Platinum Forum, for example. The top jewellers from the classic European markets and increasingly also from the transition countries in Central and Eastern Europe, make good use of these early dates for order placement at Inhorgenta in February.
The presentations of many Inhorgenta exhibitors will feature product innovations, in particular new ideas in form, ma-terials and techniques. Visitors are particularly attracted to this aspect of the fair, and they always find much to interest them in this area. The size of Inhorgenta and the range of products and services presented there enables visitors to gain a thorough overview of the entire market in two to three days. Exhibitors who launch innovations here have double benefit. For this trade fair promotes the innovations actively in the media and thus acts as an engine and public shop window for the sector.
Many Inhorgenta exhibitors design their collections in accordance with the trends for the coming season. In this way they reach the trend-conscious buyers from a potential of 70 countries, but primarily from all the key trading regions in Europe. Which means they regularly attract many new customers.
One of the big strengths of Inhorgenta is its extensive presentation of new technologies, machinery and equipment for manufacture and processing as well as display and packaging concepts for watches and jewellery.

For further information, go to:
www.luxury-china.com

Source: Europa Star magazine
August- September 2002 issue