Time's arrow turns into the Arrow of Love on February 14, when Blancpain aims Cupid's arrow at every woman's and time becomes a hymn to love.

This year, Blancpain's vision of the event includes mother-of-pearl for the dial, diamonds on the bezel and the playful sauciness of a bright red heart pierced by Cupid's arrow.

Only 99 of Blancpain's limited-edition 2004 St. Valentine's timepiece are available worldwide. The design itself stems from the Villeret Collection, closest to the company's roots and earliest past. The design's white gold case wears a crown of 48 diamonds on the bezel (0.7carat) and its grey mother-of-pearl dial boasts round diamond hour markers over which sweeps a centre seconds hand-turned-arrow piercing a bright red heart. Hand and heart match an eye-catching croco strap, just as bright and just as red. Water-resistant to 30 m, its ultra-slim case houses the 175 parts that make up its selfwinding, Blancpain caliber 953 movement.

All 99 watches have been assembled, inspected and polished with loving care by the watchmaker who then engraves them with the word “Blancpain Villeret, St-Valentin”.

Source: Blancpain Press Release

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