Mathey-Tissot sought the services of Eric Giroud to create, or indeed, ‘recreate’ a modern classic for the brand. This followed a recognition that some of the brand’s models were selling very well on eBay and other online retail platforms and that seventies style was back in fashion. A special watch custommade for Elvis Presley was hidden away in the brand’s storage. Inspired by the discovery, but not content with simply recreating the watch, the meticulous Eric Giroud wanted to express the quintessential Mathey-Tissot seventies style by focusing on the elegance of simplicity