Minase x 10tenLabs® Divido Coffea Arabica Edition

May 2021

Inspired by the famous Arabic coffee bean and combining the heritage of Japanese artistry and craftsmanship, Minase and 10tenLabs® present the Divido Coffea Arabica Edition. This exclusive 10 pieces limited edition celebrates the partnership between Minase and 10tenLabs®, new official distributor and retailer for the Middle East region.


ince its launch back in 2013, the Divido has become one of the most recognizable and popular models within Minase’s line of timepieces. Divido’s unique construction, the amazing work of polishing as well as the finely handcrafted dials are as many reasons that explain why 10tenLabs® chose the Divido for its first project with Minase.

The Divido Coffea Arabica Edition is a unique timepiece created with a great attention to details and featuring a unique dial color. The dial is a thin plate of hammered copper finished with a distinctive hand-painted Japanese lacquerware technique. It was decided to add a unique touch of Japanese artistry through showcasing Minase’s “Kanji” above 6 o’clock. The result: a gradient fumed coffee color reminding of the Arabica coffee bean famous in the Middle East region. With the Divido Coffea Arabica Limited Edition, Minase and 10tenLabs® sought to bring together typical elements of both cultures; the delicious Arabica coffee and the impressive work of Japanese craftsmanship.

The watch is powered by Minase regular Swiss automatic movement in high-end execution with hand-finished surfaces and perlage. Plated in black “or”, Minase new customized rotor is elegantly decorated with tiny versions of the Minase logo.

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