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Ice-Watch goes Swiss Made

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January 2013


Less than three months after opening its first-ever flagship store in the centre of Geneva, Belgian brand Ice-Watch now launches its first collection of Swiss Made watches.

ICE-SURF by Ice-Watch
ICE-SURF by Ice-Watch

The new Ice-Surf will undoubtedly stand out on the wrist thanks to its extra-large 57mm diameter case, which is available in four colours (black/white, black/red, turquoise and orange).

ICE-SURF by Ice-Watch
ICE-SURF by Ice-Watch

In keeping with Ice-Watch’s colourful styles, the Ice-Surf comes with matching silicone straps in black, turquoise or orange. The sporty new timepiece is water resistant to 20 ATM (200 metres) thanks in part to a screw-in case back and is fitted for the first time with a Swiss movement.

The Ice-Surf collection will be available in stores from February 2013.