Shot by Terry Richardson and featuring an exceptional muse like Carla Bruni Sarkozy, the Diva campaign expresses a modern take on the Roman Dolce Vita hedonism. The vibrant portfolio of stunning images depict the contemporary and dazzling Bulgari life style showing the complete Diva product assortment. A game of intimacy and seduction, counterpointed by an inspirational charm and a typically-Italian light-hearted spirit make Carla both desirable and romantic yet witty and accessible. She embodies a woman with an innate elegance, perfectly at ease in both formal and informal situations, whose warm attitude combines with a sophisticated-chic aura.

Dressed exquisitely and looking radiant, Carla displays her self-confidence and joie de vivre by wearing a plethora of fabulous Bulgari haute joaillerie masterpieces matched with watches, bags and eyewear. The setting is the fascinating energy of the Eternal city, whether Carla is captured in different situations: to go shopping at the Bulgari Condotti store, to sip an espresso, attend a cocktail party at glitterati hot-spots or enjoy a glitzy after dark event with a breathtaking view on the rooftops of Rome.

Bulgari chose the ethereal beauty and exclusive style of Carla Bruni Sarkozy for the multiple characteristics she shares with the brand, amongst them their Italian heritage and versatility.

The first one is the capability demonstrated by both Bulgari and Carla Bruni Sarkozy to have elevated their Italian roots to international status, be coming symbols of success, of eclectic talent and glamour throughout the world.

Second, the ability to reinterpret themselves and diversify their image in an avant-garde manner, without ever sacrificing their identity or background, to be come world-class leaders in whatever field they decide to operate. As Bulgari established itself as an emblem of Italian excellence through its distinctive, empowering and daring style, similarly, Carla Bruni Sarkozy has become a worldwide icon of elegance, charisma and shrewdness.

The Bulgari myth has come a long way since Greek goldsmith Sotirio Bulgari arrived in Rome at the end of the 19th century and passed his skills on to the next generations, who wrote a new chapter in the history of jewelry by introducing colored stones, innovative designs, new crafting techniques and unconventional combinations of materials.

Source: Bulgari