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SIHH 2014 - IWC’s Impressive Booth, Celebrity Visitors & New Aquatimer Timepieces

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January 2014


Eye-Catching Booth and Celebrities

IWC Schaffhausen opened its eye-catching booth at the Salon International de la Haute Horlogerie (SIHH) in Geneva (Switzerland) yesterday.

A general view at the SIHH 2014 IWC booth
A general view at the SIHH 2014 IWC booth

Popular for offering an exceptional and captivating atmosphere, IWC launched the new Aquatimer diver’s watch collection 2014 at its breathtaking booth. Amid huge handmade circling hammerhead sharks and shoals of fish projected onto the walls, IWC is taking its visitors into a magic undersea world until January 24.

John Helliwell and Georges Kern, CEO of IWC Schaffhausen at the IWC booth during the Salon International de la Haute Horlogerie (SIHH) 2014.
John Helliwell and Georges Kern, CEO of IWC Schaffhausen at the IWC booth during the Salon International de la Haute Horlogerie (SIHH) 2014.

Prominent watch enthusiasts including Kevin Spacey, Susan Sarandon, Ewan McGregor and many other high-profile celebrities like the top models Karolina Kurkova and Adriana Lima, Formula One drivers Nico Rosberg and Lewis Hamilton as well as football legend Luís Figo will be welcomed at the IWC booth on Tuesday 21 January. They will be given an insight in the new Aquatimer collection before attending IWC’s glamorous gala evening entitled “Inside the Wave”.

The highlight of the evening will be a performance designed especially for IWC by Cirque du Soleil, whose artists will perform with musical interludes provided by former Supertramp vocalist Roger Hodgson.

SIHH Novelty - The Evolution of the Diver’s Watch with the Aquatimer Collection

The 2014 Aquatimer collection from IWC Schaffhausen comes with inspired technical features, even more in-house calibres and a patented IWC bracelet quick-change system. For the first time ever, a haute horlogerie complication in the form of a perpetual calendar with a large digital date display appears in this watch family. Bronze likewise makes its debut as a metal for the case. The Swiss watch manufacturer is also launching four special editions in support of the work of the Charles Darwin Foundation and the Cousteau Society.

IWC novelty at SIHH 2014, the IWC Aquatimer Collection 2014
IWC novelty at SIHH 2014, the IWC Aquatimer Collection 2014
In the Aquatimer Chronograph Edition “Expedition Charles Darwin” (Ref. IW379503), IWC Schaffhausen uses bronzein a watch case for the first time ever and upholds its traditio n of developing innovative and moder n diver’s watches.

IWC CEO Georges Kern sums up the comprehensive relaunch of the Aquatimer watches as follows: “The new Aquatimer collection has undergone a carefully orchestrated process of technical and optical development. The sophisticated external/internal rotating bezel makes the watch easier to use than ever before and guarantees even more safety during dives. The design of the sports watchesis uniquely modern and unmistakably bears the hallmark of IWC.

Aquatimer Chronograph Edition “Expedition Jacques-Yves Cousteau” by IWC
Aquatimer Chronograph Edition “Expedition Jacques-Yves Cousteau” by IWC
Water- resistant to 30 bar, the Aquatimer Chronograph Edition “Expedition Jacques-Yves Cousteau” (Ref. IW376805) from IWC Schaffhausen is a reminder of the French pioneer of the ocean’s tremendous voyage of discovery to the Galapagosarchipelago.

The Aquatimer Chronograph Edition “Galapagos Islands” by IWC
The Aquatimer Chronograph Edition “Galapagos Islands” by IWC
The Aquatimer Chronograph Edition “Galapagos Islands” (Ref. IW379502) in its rubber-coated stainless-steel case symbolizes the partnership between IWC Schaffhausen and the Charles Darwin Foundation, and underscores the watch manufacturer’s commitment to the endangered archipelago.

Other features that boost the quality and value of the line are the inclusion of more IWC-manufactured calibres and, for the first time ever, the use of bronze in a case. And with complications such as a perpetual calendar with large digital date and month display as well as a mechanical depth gauge, the Aquatimer line has now taken a leading position in the world of haute horlogerie.”

Source: Image.Net for IWC Schaffhausen