Chopard - Brand Index - Europastar

Chopard

Chopard & Cie SA
8, rue de Veyrot
Case postale 85
CH 1217 Meyrin Geneva 2
Tel : (++41) 022 719 31 31
Fax : (++41) 022 719 31 35
[email protected]
www.chopard.com

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Louis-Ulysse Chopard founded his watchmaking factory in Sonvilier, in the Swiss Jura, in 1860. Although the company moved to Geneva in 1920, it returned to its Jurassian roots in 1996 by setting up a separate manufacture to produce its own in-house LUC movements.

For over 20 years, Chopard has been associated with the Mille Miglia vintage car race and this partnership has spawned an entire Chopard Mille Miglia watch collection.

The brand’s icon for ladies’ watches is the Happy Diamonds collection, which incorporates freely-moving diamonds between two sapphire crystals on the dial.

Since Karl Scheufele took over the company in 1963, Chopard has remained in the hands of the Scheufele family, with Caroline and Karl-Friedrich Scheufele currently the co-presidents of the brand.

> Chopard – search all reports since 2000

Chopard highlights

L.U.C Quattro Spirit 25: Chopard's first jumping-hour timepiece

L.U.C Quattro Spirit 25: Chopard’s first jumping-hour timepiece

To celebrate the 25th anniversary of its creation, Chopard Manufacture presents its first jumping-hour timepiece: the L.U.C Quattro Spirit 25. Housed in a (...)

Watchmaking in search of eternity

Watchmaking in search of eternity

ANALYSIS

While mechanical watchmaking – the existence of which dates back not millennia but “merely” a few centuries – could conceivably one day dwindle and die out, (...)

Learning from jewellery's successes

Learning from jewellery’s successes

EDITORIAL

In what is still a highly fragmented sector, where “no-name” brands dominate, the jewellery heavyweights – Cartier, Tiffany & Co., Bulgari and Van Cleef (...)

“Jewellery will continue to outperform”

“Jewellery will continue to outperform”

INTERVIEW

In the wake of LVMH’s takeover of Tiffany & Co., the largest transaction in the history of luxury, we wanted to learn more about the dynamics of the (...)

The GPHG unveils its official 2020 pre-selection (Full list)

The GPHG unveils its official 2020 pre-selection (Full list)

The jury of the 20th Grand Prix d’Horlogerie de Genève (GPHG) has delivered its verdict: the Foundation of the GPHG invites you to discover the official 2020 (...)

Alpine Eagle Watch: A Gentleman's Story

Alpine Eagle Watch: A Gentleman’s Story

CHOPARD

Much like the history of the St. Moritz, the creation of the Alpine Eagle is story of family and the evolution of tradition from one generation to the (...)

Chopard: the flight of the Alpine Eagle

Chopard: the flight of the Alpine Eagle

NEW COLLECTION

Launching a new collection is always a delicate exercise. With the Alpine Eagle – inspired by a watch from 1980 – Chopard intends to further expand its range (...)

Chopard Imperiale Joaillerie

The eminently feminine Imperiale collection shines through the richness and finesse of its details. A tribute to modern-day empresses, whose noble, (...)

$Watch trends 2019: Time fractions$

Watch trends 2019: Time fractions

WATCH SELECTION - EUROPA STAR

The ability to display tiny fractions of time is without a doubt one of horology’s most important conquests. The chronograph was a crucial instrument of (...)

Mexico: an unconventional watch market

Mexico: an unconventional watch market

LATIN AMERICA

The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for (...)

Chopard L.U.C Flying T Twin

Chopard L.U.C Flying T Twin

CONVERSATION PIECES

Karl-Friederich Scheufele is a man of determination and takes all the time necessary to achieve his objective. This much is evident from the gradual (...)

Chopard Mille Miglia 2018 Race Edition

Chopard has created a special-edition watch to celebrate thirty years of partnership with the Mille Miglia race.