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Chopard & Cie SA
8, rue de Veyrot
Case postale 85
CH 1217 Meyrin Geneva 2
Tel : (++41) 022 719 31 31
Fax : (++41) 022 719 31 35
[email protected]
www.chopard.com
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> Chopard – search all reports since 2000
Chopard highlights
Mille Miglia: a country united
REPORT
September 2023
Our reporter Lorenzo Maillard, a self-confessed watch and vintage car geek, was given the chance to take part in the celebrated Italian race, which has a (...)
Chopard according to Caroline Scheufele
PORTRAIT
June 2023
By creating high jewellery collections when Chopard was purely a watchmaker, by becoming official partner to the Cannes Film Festival 26 years ago and by (...)
Art In Time – Monaco: the pinnacle of watch culture
BEST OF RETAIL 2023
May 2023
The Art in Time boutique, which opened in Monaco in 2019, with a satellite store in Courchevel, is the brainchild of Karl-Friedrich Scheufele. It (...)
Becoming Chopard
EUROPA STAR ARCHIVES
May 2023
Chopard is one of the many “sleeping beauties” in the watch industry to have been stirred back to life, as illustrated by the Europa Star archives. This was (...)
Chopard opens on New York’s legendary Fifth Avenue
December 2022
After 15 years on Madison Avenue, this new Chopard flagship store on Fifth Avenue, the epicenter of luxury in America, heralds a new era for the Maison in (...)
Chopard presents the L.U.C Quattro Spirit 25 TimeForArt Edition
October 2022
This new one-of-a-kind model dedicated to the TimeForArt auction features pure lines and a dial with a hand-engraved stylised skull motif inspired by the (...)
ESG: Chopard, the special case of a family company
CASE STUDY
September 2022
Chopard has been a pioneer in initiatives such as “ethical gold”, while remaining discreet (until now) about the results it has achieved. But the time has (...)
Chopard: the consecration of L.U.C.
STORY
April 2022
Chopard’s “brand within the brand” celebrates its 25th anniversary this year with a trilogy of chiming watches that showcase the expertise acquired over a (...)
Chopard: building independence for the long term
PORTRAIT
December 2021
Twenty-five years ago, Karl-Friedrich Scheufele founded Chopard Manufacture and made a splash: his first in-house watch, the L.U.C 1860 in yellow gold, was (...)
L.U.C Quattro Spirit 25: Chopard’s first jumping-hour timepiece
April 2021
To celebrate the 25th anniversary of its creation, Chopard Manufacture presents its first jumping-hour timepiece: the L.U.C Quattro Spirit 25. Housed in a (...)
Watchmaking in search of eternity
ANALYSIS
March 2021
While mechanical watchmaking – the existence of which dates back not millennia but “merely” a few centuries – could conceivably one day dwindle and die out, (...)
Learning from jewellery’s successes
EDITORIAL
March 2021
In what is still a highly fragmented sector, where “no-name” brands dominate, the jewellery heavyweights – Cartier, Tiffany & Co., Bulgari and Van Cleef (...)