Chopard - Brand Index - Europastar

Chopard

Chopard & Cie SA
8, rue de Veyrot
Case postale 85
CH 1217 Meyrin Geneva 2
Tel : (++41) 022 719 31 31
Fax : (++41) 022 719 31 35
[email protected]
www.chopard.com

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Louis-Ulysse Chopard founded his watchmaking factory in Sonvilier, in the Swiss Jura, in 1860. Although the company moved to Geneva in 1920, it returned to its Jurassian roots in 1996 by setting up a separate manufacture to produce its own in-house LUC movements.

For over 20 years, Chopard has been associated with the Mille Miglia vintage car race and this partnership has spawned an entire Chopard Mille Miglia watch collection.

The brand’s icon for ladies’ watches is the Happy Diamonds collection, which incorporates freely-moving diamonds between two sapphire crystals on the dial.

Since Karl Scheufele took over the company in 1963, Chopard has remained in the hands of the Scheufele family, with Caroline and Karl-Friedrich Scheufele currently the co-presidents of the brand.

> Chopard – search all reports since 2000

Chopard highlights

Alpine Eagle Watch: A Gentleman's Story

Alpine Eagle Watch: A Gentleman’s Story

CHOPARD

Much like the history of the St. Moritz, the creation of the Alpine Eagle is story of family and the evolution of tradition from one generation to the (...)

Chopard: the flight of the Alpine Eagle

Chopard: the flight of the Alpine Eagle

NEW COLLECTION

Launching a new collection is always a delicate exercise. With the Alpine Eagle – inspired by a watch from 1980 – Chopard intends to further expand its range (...)

Chopard Imperiale Joaillerie

The eminently feminine Imperiale collection shines through the richness and finesse of its details. A tribute to modern-day empresses, whose noble, (...)

$Watch trends 2019: Time fractions$

Watch trends 2019: Time fractions

WATCH SELECTION - EUROPA STAR

The ability to display tiny fractions of time is without a doubt one of horology’s most important conquests. The chronograph was a crucial instrument of (...)

Mexico: an unconventional watch market

Mexico: an unconventional watch market

LATIN AMERICA

The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for (...)

Chopard L.U.C Flying T Twin

Chopard L.U.C Flying T Twin

CONVERSATION PIECES

Karl-Friederich Scheufele is a man of determination and takes all the time necessary to achieve his objective. This much is evident from the gradual (...)

Chopard Mille Miglia 2018 Race Edition

Chopard has created a special-edition watch to celebrate thirty years of partnership with the Mille Miglia race.

Watch Curator '18- Sport

Watch Curator ’18
- Sport

THE AGE OF MATURITY IN WATCHMAKING

With greater accuracy and the invention of the chronograph, watchmaking in the 19th century was a booming industry, directly contributing to the rise of (...)

Baselworld 2018 insights with Chopard

Baselworld 2018 insights with Chopard

VIDEO INTERVIEW WITH CAROLINE SCHEUFELE

Caroline Scheufele, Co-President and Artistic Director at Chopard, shared with us the most exciting number for the Maison in 2018 and presented the new (...)

Green watchmaking: hard to spot

Green watchmaking: hard to spot

ENVIRONMENT

Is the Swiss watchmaking industry doing its bit for the environment? Ten years ago, the answer was a definite ‘no’. Things have improved since then, (...)

An interview with Seddiqi

An interview with Seddiqi

WORLD MARKETS

The third edition of Dubai Watch Week was an incontestable success, despite the fact that the world of watch trade fairs is currently in turmoil. The event (...)

Discover the winners at the 2017 Grand Prix d'Horlogerie de Genève (GPHG)

Discover the winners at the 2017 Grand Prix d’Horlogerie de Genève (GPHG)

Sixteen timepieces were awarded the prize by an international jury of experts at Geneva’s Théâtre du Léman, with stand-outs Chopard and Zenith in full (...)