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Doxa

Montres DOXA SA
Rue de Zürich 23A
Case postale 6031
2500 Biel/Bienne 6
Switzerland
Tel : +41 (0)32 344 42 72
Fax : +41 (0)32 344 42 70
[email protected]
www.doxawatches.com

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> Doxa – search all reports since 2000

Doxa highlights

Reset: how five watch brands made a successful comeback

Reset: how five watch brands made a successful comeback

STRATEGY

Recently, we have seen a sometimes spectacular renaissance of watch brands and companies thought – for a variety of reasons – to be in decline or on the (...)

Doxa Army: return of a legend

Doxa Army: return of a legend

Following the introduction of the ceramic DOXA Army Watches of Switzerland Edition last April (only 100 made), collectors have been itching to get their (...)

The stainless steel Doxa Army is back

The stainless steel Doxa Army is back

Following the introduction of the ceramic Doxa Army ‘Watches of Switzerland Edition’ in April (only 100 were made), the brand is adding the Doxa Army in (...)

DOXA SUB 600T: a distinctive '80s vibe

DOXA SUB 600T: a distinctive ’80s vibe

Orange Professional, Silver Searambler, Black Sharkhunter, Navy Caribbean, Yellow Divingstar, Turquoise Aquamarine, Whitepearl: just naming the palette of (...)

Doxa: the spectacular comeback

Doxa: the spectacular comeback

STRATEGY

The historic specialist in diving watches saw its desirability increase tenfold in the midst of the pandemic. The Swiss family-owned brand has just (...)

DOXA: the full SUB collection now in Whitepearl

DOXA: the full SUB collection now in Whitepearl

DOXA expands its colour spectrum to white, by popular demand. Following the runaway success of the SUB 200 Whitepearl launched last year, it was inevitable (...)

The Doxa Army relaunched with Watches of Switzerland

The Doxa Army relaunched with Watches of Switzerland

Fifty years after the Doxa Army was born, the brand honours its history with the Swiss Army’s elite divers unit by reissuing, for the first time, a limited (...)

Doxa dives deep into white in 2022

Doxa dives deep into white in 2022

The SUB 300 Carbon as well as the SUB 300, SUB 300T, SUB 600T and SUB 1500T are now available in a Whitepearl version.

Doxa SUB 600T

Doxa SUB 600T

THE ICON RETURNS

The limited SUB 600T Pacific edition sold out in less than three days last summer. DOXA is now launching the SUB 600T in stainless steel, eagerly awaited (...)

An introduction to Doxa's SUB 300T Conquistador

An introduction to Doxa’s SUB 300T Conquistador

HIGHLIGHT

This timepiece is one of the most emblematic diving watches in horological history. It is now available in a choice of six dial (...)

Doxa unveils the SUB 200 Whitepearl

Doxa unveils the SUB 200 Whitepearl

The independent Swiss brand adds a seventh colour, “Whitepearl White”, to its famed line of diving watches. More than 50 years after its initial launch, the (...)

“It's almost embarrassing, how much time I spend on watches”

“It’s almost embarrassing, how much time I spend on watches”

COLLECTOR PORTRAIT

Jane, a lawyer working in New York, shares her watch collecting journey. From the beginning, she took a selective approach to collecting, focusing on a few (...)