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MB&F SA
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CH 1211 Genève 3
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> MB&F – search all reports since 2000
MB&F highlights
MB&F Legacy Machine N°1 EVO
October 2026
Fifteen years after Legacy Machine No1 opened a new chapter in MB&F’s story, the LM1 returns. LM1 EVO preserves the unmistakable architecture and fully (…)
Gorilla Sharpener Caran d’Ache x MB&F
October 2026
To celebrate the 15th anniversary of the M.A.D.Gallery, MB&F and Caran d’Ache have transformed one of Switzerland’s most familiar childhood objects into (…)
M.A.D.3 Vincent Calabrese
October 2026
If M.A.D.Editions has a rather singular place in the watchmaking industry, so does the man behind the M.A.D.3: Vincent Calabrese. An 82-year-old maverick (…)
Maison Alcée x MB&F: Nostromo, an alien-like co-creation
October 2026
Maison Alcée joins the M.A.D.Gallery 15th anniversary celebrations with a new horological collaboration centred around the art of watchmaking itself.
MB&F: Three brilliantly colourful bezels for the LM Perpetual
June 2026
First launched in 2015, the award-winning LM Perpetual takes on a brighter new guise in 2026: a very limited new Chromatic series featuring colourful bezels (…)
Two new dimensions of M.A.D.2 by Eric Giroud
May 2026
The M.A.D.2 was launched in 2025 – in Green and Orange – as the perfect vehicle for designer Eric Giroud to express his passion for the wild spirit of 1990s (…)
MB&F, two decades of madness: “Treat others as you would like to be treated”
December 2025
The MB&F journey began in 2005 with Maximilian Büsser (the “MB”) and a handful of brave souls he called “Friends” (the “F”). Two decades later, MB&F (…)
With the LM101 EVO, MB&F’s Legacy Machine gets a sporty reinvention
September 2025
To celebrate its 20th anniversary, MB&F transforms its quintessential Legacy Machine 101 into the EVO edition – tougher, sportier, and more dynamic than (…)
Yinka Ilori Reimagines Time with M.A.D.Editions
September 2025
In his first horological venture, British-Nigerian artist Yinka Ilori brings his kaleidoscopic world of colour and optimism to the M.A.D.1S. The three-part (…)
MB&F defies expectations with the classical Special Project One
May 2025
After 20 years of wild creativity, the brand takes an unexpected turn to create an elegant, classical 38mm watch. The SP One movement showcases a trinity of (…)
New MB&F LAB Silicon Valley boutique now open in California
February 2025
Presented in partnership with Stephen Silver Fine Jewellery, the fifth mono-brand retail store brings ultra-rare collectible timepieces and conceptual art (…)
MB&F marks 20 years with two Stephen McDonnell-conceived models
January 2025
Developed with the independent watchmaker, the brand kicks off its 20th anniversary celebrations with the LM Perpetual Longhorn and LM Sequential Flyback (…)