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Awake Concept
5 rue Hélène
75017 Paris
France
[email protected]
https://www.awakeconcept.com
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> Awake Concept – search all reports since 2000
Awake Concept highlights
The new faces of sustainable watchmaking
September 2024
Interest in Environmental, Social and Governance (ESG) soared during the covid pandemic… and seemed to subside almost as quickly. Fear of the transparency (...)
Tonic signal: French watchmaking in summer style
June 2024
Francéclat, which aims to develop the French watchmaking, jewellery and tableware industries, is presenting a selection of French watches decked out in (...)
Faces of French watchmaking
GALLERY
June 2024
What makes a watch French? It’s a tricky question. Does the movement have to originate in France? Is it enough for it to be assembled there? Or designed? To (...)
Awake channels nature’s beauty in the Summertria collection
December 2023
The collection reproduces, as faithfully as possible, the perfection and beauty of the symmetries found in nature. Inspired by the heart of a sunflower, (...)
Awake Mission To Earth - Chapter III: a meaningful watch
October 2023
After unveiling the first two chapters of their Mission to Earth collection, the young brand reveals the third and final chapter: Time (...)
Awake Mission to Earth “Meatball”
June 2023
A highly original limited edition of 250 watches delivered in a collector’s box and featuring multiple nods to space exploration, the new Awake Mission to (...)
Awake presents a groundbreaking innovation
August 2022
Each and every Nasa-inspired “Awake: Mission to Earth” watch is equipped with a unique and unforgeable marker built directly into the sapphire crystal. The (...)
Awake presents a groundbreaking innovation
August 2022
Each and every NASA-inspired “Awake: Mission to Earth” watch is equipped with a unique and unforgeable marker built directly into the sapphire crystal. The (...)
Discovering Awake’s pioneering watchmaking
May 2022
The French brand presents Ocean DNA, a new version of its AW.01 timepiece: exclusive, ultra-light and fibreglass-reinforced Ocean Composite® material, (...)
Watchmaking and the environment: on the front line
INNOVATION
January 2021
Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (...)