Awake Concept - Brand Index - Europastar

Awake Concept

Awake Concept
5 rue Hélène
75017 Paris
France
[email protected]
https://www.awakeconcept.com

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> Awake Concept – search all reports since 2000

Awake Concept highlights

Awake Són Mài Frosted Leaf: celebrate earth's beauty

Awake Són Mài Frosted Leaf: celebrate earth’s beauty

In these three new ultra-limited editions, the age-old art of Vietnamese lacquerware is viewed through the prism of contemporary watchmaking to reinvent (...)

Awake Revives the Spirit of the '70s with New Son Mài – Silver Leaf ‘Vignette' Dials

Awake Revives the Spirit of the ’70s with New Son Mài – Silver Leaf ‘Vignette’ Dials

To mark the first anniversary of its Sơn Mài collection, Awake unveils five new handcrafted dials that blend Vietnamese lacquer artistry with pure silver (...)

Awake brings Hanoi lacquerwork into the Son Mài – Frosted Leaf collection

Awake brings Hanoi lacquerwork into the Son Mài – Frosted Leaf collection

The age-old art of Vietnamese lacquerware meets contemporary watchmaking in three limited editions inspired by Earth’s colours. A new hand-developed (...)

Watchmaking, differently

Watchmaking, differently

References to heritage, continuity and innovation are omnipresent in watch brands’ communication, but for some of the newer names, other values are equally (...)

Awake Son Mai: a new approach to Métiers d'Art

Awake Son Mai: a new approach to Métiers d’Art

Entering a new era, the French independent brand unveils four new 39mm watches, showcasing the ancestral art of Vietnamese Son Mai lacquer. This release (...)

The new faces of sustainable watchmaking

The new faces of sustainable watchmaking

Interest in Environmental, Social and Governance (ESG) soared during the covid pandemic… and seemed to subside almost as quickly. Fear of the transparency (...)

Tonic signal: French watchmaking in summer style

Tonic signal: French watchmaking in summer style

Francéclat, which aims to develop the French watchmaking, jewellery and tableware industries, is presenting a selection of French watches decked out in (...)

Faces of French watchmaking

Faces of French watchmaking

GALLERY

What makes a watch French? It’s a tricky question. Does the movement have to originate in France? Is it enough for it to be assembled there? Or designed? To (...)

Awake channels nature's beauty in the Summertria collection

Awake channels nature’s beauty in the Summertria collection

The collection reproduces, as faithfully as possible, the perfection and beauty of the symmetries found in nature. Inspired by the heart of a sunflower, (...)

Awake Mission To Earth - Chapter III: a meaningful watch

Awake Mission To Earth - Chapter III: a meaningful watch

After unveiling the first two chapters of their Mission to Earth collection, the young brand reveals the third and final chapter: Time (...)

Awake Mission to Earth “Meatball”

Awake Mission to Earth “Meatball”

A highly original limited edition of 250 watches delivered in a collector’s box and featuring multiple nods to space exploration, the new Awake Mission to (...)

Awake presents a groundbreaking innovation

Awake presents a groundbreaking innovation

Each and every Nasa-inspired “Awake: Mission to Earth” watch is equipped with a unique and unforgeable marker built directly into the sapphire crystal. The (...)