The Kandy Avantgarde: Alexander Shorokhov’s Sweet Deal

Baselworld 2018

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March 2018

The Kandy Avantgarde: Alexander Shorokhov's Sweet Deal

Right in time for Baselworld 2018, the new limited edition Kandy model is dedicated to the great artist Kandinsky and delivers excellent style and substance at a reasonable price.

Not all watch enthusiasts are made the same. When you purchased your last timepiece, was it after a deliberation of costs and benefits, or did you buy based on impulse and feeling?

When it comes to luxury items, how the item makes us feel plays an important role - especially considering that only a few items actually appreciate in value over time. That means that the “intangibles” of a watch are as important, if not more so, than the fundamentals like the movement, materials, and finishing.

Alexander Shorokhov's Kandy Avantgarde
Alexander Shorokhov’s Kandy Avantgarde

The good news with the latest timepiece by Alexander Shorokhoff is that it covers both the fundamentals and the intangibles quite well.

It’s called the Kandy, and it will be leading the brand’s Avantgarde Line at Baselworld 2018. The new watch came about after the success of the popular Miss Avantgarde limited edition, which prompted the gents to demand a successor.

The Kandy Avantgarde: Alexander Shorokhov's Sweet Deal

The watch is inspired by the designs of avant-gardist Vassily Kandinsky, who described the human desire for acquiring objects that are beautiful, artistic or rare. In other words, objects that evoke some emotions.

That philosophy is well in line with the designs by Alexander Shorokhov, which have always prioritized the extraordinary. The brand’s watches are usually fresh, modern, and full of emotion, but at the same time elegant enough for regular use.

There’s no need to look further than the dial of the Kandy to appreciate all that. At first glance, the watch looks like art on the wrist with a multiplicity of pastel colours and patterns to stimulate the senses.

The Kandy dial, full of personality
The Kandy dial, full of personality

Importantly, the many colours and forms do not create chaos on the dial. Somehow the fascinating elements give a feeling that everything is exactly where it should be.

For the case, Alexander Shorokhov has opted for a smooth square case measuring 41mm by 41mm in stainless steel. Around the back, it provides something like a peepshow of the reliable 2892 ETA movement, which sports a rotor that is notably hand-engraved.

2892 ETA movement peeking through
2892 ETA movement peeking through

The new Kandy Avantgarde by Alexander Shorokhov is available in a limited edition of only 100 pieces. It is expected to retail for 2,500 euro in 2018, but as artist Kandinsky would suggest: price doesn’t really matter – just go with your feelings.