Maurice Lacroix adds moonphase to Eliros collection

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May 2018

Maurice Lacroix adds moonphase to Eliros collection

One of the brand’s more popular ladies’ watches is being offered for the first time with a moonphase display. Does it do enough to add to the brand’s perceived value?

Maurice Lacroix is often cited as a brand offering “high perceived value”. The word “perceived” is the operative one there, because value is a subjective terms after all: what you might appreciate in a luxury watch is something that might not even register with someone else.

Our individual perception of value aside, the Jura based watchmaker has won over a dozen major awards for its watches over the years, which suggests that they are doing something right, objectively speakig.

That especially seems to be the case of late, with the brand demonstrating decent growth over the last years.

Maurice Lacroix adds moonphase to Eliros collection

For example, despite being around for over four decades now, it was only in 2006 that Maurice Lacroix designed and developed its first in-house movement. Since then, that number has grown to 14 in-house mechanical calibres.

The relatively rapid development has no doubt contributed to sales, thanks to watches that strike a decent balance between quality, reliability, innovation, and of course that all important high perceived value.

During its period of growth, one of the brand’s more popular collections has been the Eliros, which has been recently boosted with the introduction of a moonphase. The additional complication is a nice alternative to the existing and quite simple “Date” version of the Eliros, which is available both for men (in 40 mm) and ladies (in 30 mm).

The new Maurice Lacroix Eliros
The new Maurice Lacroix Eliros

Following the introduction of the men’s Eliros Moonphase model, we now have a new ladies’ Eliros Moonphase in 35mm.

The always classy complication is paired with different dial and case options, in an attempt to accommodate as many diverse tastes as possible. This timepiece can be had with either a white lacquered dial or a more decadent mother of pearl option.

The Eliros Ladies 35mm
The Eliros Ladies 35mm

The 35mm stainless-steel case of this Eliros is also offered with or without 4N treatment. For those interested in a more glamorous look, the watch also comes with a diamond-set bezel. What’s more, there are also dial options with diamonds replacing the slender baton indices.

Nevertheless, there are some similarities across all of the models. Along with the moonphase complication, each dial features lancine-shaped hour and minute hands, a slim central sweep seconds hand, and a date display at 3 o’clock.

Maurice Lacroix adds moonphase to Eliros collection

To make the watch even more versatile, Maurice Lacroix has included a convenient change system for the strap, which can be swapped from a calf leather option to a 9-row bracelet, or an alternative strap of choosing.

Overall, the Maurice Lacroix Eliros Moonphase 35mm for the ladies provides sufficient convenience and versatility. One feature that would have added to a higher perceived value, in my opinion, is a mechanical movement. As it stands now, we are left with several elegant Swiss quartz models in the mid to high-three figure price range.