nown globally as a cultural innovator and often referred to as the godfather of streetwear, Hiroshi Fujiwara’s fascination with watches is well known, but his relationship with TAG Heuer is personal, built on shared values of precision, subtle disruption and purpose-driven design. The first collaboration with fragment in 2018 took on the TAG Heuer Carrera directly, introducing a bold, stripped-back execution that redefined what the model could look like in a contemporary context. In 2020, the partnership turned to the TAG Heuer Formula 1 collection, offering a more graphic, high-contrast statement.

Now, for its third chapter, the collaboration returns to the original platform but this time enters the glassbox era with the TAG Heuer Carrera Chronograph x fragment Limited Edition.

The TAG Heuer Carrera Chronograph x fragment Limited Edition will be produced as 500 individually numbered pieces, resulting from a genuine exchange between two cultures: Swiss watchmaking and Japanese creative impetus. 

The new 39mm case in steel with alternating finishes captivates with its striking black and white contrast, a signature reinterpretation of Hiroshi Fujiwara’s design vision through the glassbox construction. Iconic design codes, including fragment’s lightning bolt, are subtly integrated into the dial, lending a distinctive personality to the timepiece. The domed sapphire glassbox crystal frames a black opalin dial that absorbs light softly, creating a smooth, visual texture. A white curved flange introduces disciplined contrast, while all markings across the dial, subdials and flange are finished in silver to maintain cohesion.

This timepiece is powered by the in-house TH20-00 movement, with an impressive 80-hour power reserve and benefitting from a 5-year extended warranty. What truly sets this TAG Heuer Carrera apart is the personalisation of its movement: an oscillating weight, shaped like a shield with black detailing, reinterprets the TAG Heuer emblem in Fujiwara’s visual language.

Price: CHF 8,150

www.tagheuer.com