he Chronomat’s enduring appeal lies in its ability to bridge different worlds, combining professional-grade performance with everyday elegance. By the 1990s, it had become a pop-culture icon, appearing in Friends, Seinfeld and Japan’s Kaiji manga, while being worn by figures such as Jean-Paul Belmondo, Bernard Tapie and Gordon Ramsay. American Vogue famously dubbed it “the great new watch for the nineties”.

The latest generation retains the Chronomat’s signature rider-tab bezel and Rouleaux bracelet while adopting a more streamlined, integrated design. Concealed lugs preserve strap versatility, and a new patented micro-adjustment system enhances comfort, reinforcing the model’s reputation as one of the most versatile luxury sports watches on the market.

The range is structured around three core models. The Chronomat B01 42 remains the collection’s flagship chronograph, powered by Breitling’s manufacture Caliber 01 with a 70-hour power reserve. A slimmer case and simplified dial improve wearability and legibility without altering its instantly recognisable character.

The Chronomat Automatic B31 40 introduces the brand’s new in-house B31 movement into the family. Offering a 78-hour power reserve in a compact 40mm case, it represents perhaps the most versatile expression of the Chronomat concept.

Finally, the Chronomat Automatic 36 broadens the collection’s appeal through slimmer proportions, mother-of-pearl dials and diamond-set executions, while preserving the model’s signature design codes.

Price range: CHF 5,100-49,900

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