EDITORIAL The new EUROPA STAR ultra-innovative concept

TRUMPONOMICS and Swiss watches

MAIN REPORT: WATCH PRICES the great upheaval

• Reshuffling the price cards
• Price constellation
• It’s the fault of…
• An objective look
• A price hike between 2000 and 2010, then the slump
• All China’s fault?
• Denis Asch “I wanted to sell watches, not prices”
• “As soon as a price goes up, they look elsewhere”
• The internet has changed the rules of distribution
• To raise or lower prices?
• A paradigm shift for distribution

YOUNG PEOPLE’S Getting back onto young people’s wrists

GLASHÜTTE a 170-year-old watchmaking start-up

• One village, several manufactures
• Three leads for Glashütte’s future

BESANÇON

• The next generation
• ALAIN SILBERSTEIN: the musings of a lifelong visionary

RETAIL: 10 added-value retail tips… to beat the market

JEWISH ROOTS of Swiss watchmaking

FREELY SPEAKING… Metamorphosis of time and fashion

WATCHWORDS The perfect name for a watch brand

A LAST WORD TO START: Journalists, the new merchants in the temple?

EDITORIAL Products take pride of place

COVER STORY Since 1987, CHANEL gives time a unique allure

PARAPHERNALIA Vianney Halter: the big kid

WATCH AUCTIONS premium and everything else

TRENDS & COLOURS the rose golden age

HIGHLIGHTS

• F.P.JOURNE Sonnerie Souveraine Invenit et fecit
• BULGARI , Octo Finissimo
• FENDI TIMEPIECES Policromia made-to-order
• CORUM Lady Golden Bridge Round 39 mm
• URBAN JÜRGENSEN Jules Collection Reference 2340
• PARMIGIANI FLEURIER Tonda Métrographe
• A. LANGE & SÖHNE Lange 1 Moon Phase
• TAG HEUER Carrera Heuer - 01
• EMILE CHOURIET Ice Cliff
• TUTIMA Saxon One
• JUNGHANS Meister Driver Chronoscope
• FABERGÉ Visionnaire DTZ
• ANTOINE PREZIUSO Tourbillon of Tourbillons
• BOVET Virtuoso VII Retrograde Perpetual Calendar
• CENTURY Virtuoso – Limited edition to 50
• LOUIS MOINET - The guinness world record for the “first chronograph ever”
• LOUIS ERARD 1931 Chrono
• AEROWATCH Renaissance 7 time zones
• NOMOS GLASHÜTTE Neomatik collection
• DELMA Shell Star Automatic
• EBERHARD & CO. Scafograf 300
• CASIO G-Shock MR-G

PORTFOLIO ON EXTRAORDINARY WATCHES: innovation is the best response to the crisis

INDUSTRY gem-setting techniques

TEARDOWN an… Apple Watch Series 2

SMARTWATCH FACES all the (official) dials of the TAG Heuer connected

ARCHIVES Tissot reborn from rock.