EDITORIAL - Strengthening the base of the pyramid

MAIN REPORT: MIDDLE CLASS

• Don’t forget the middle class!
• Does the middle class exist? and what exactly is a mid-range watch?
• America’s ever evolving mid-market
• The chinese middle class six times greater than the population of france
• Germany: losing the mid-price segment
• In Japan, the breakthrough of SEIKO and the failure of lifestyle marketing
• Swatch Group, champions of the medium range
• Target: middle class - Baume & Mercier - Louis Erard - Oris

INDIA - The slow moving giant

OPINIONS Episode 1 - “The Swiss Made label is useful to brands trying to justify themselves”

INTERVIEW

• “The watch industry went too far”, Thierry Stern, President of PATEK PHILIPPE
• “It’s suicide to play around with prices!” , François-Henry Bennahmias, CEO of AUDEMARS PIGUET

A short history of WATCH FAIRS

NEW BRANDS FROM THE NORTH

FREELY SPEAKING have I got news for you!

WATCHWORDS French and English an entente cordiale

A LAST WORD TO START - ROBOTISATION - “ The danger is not the humanisation of robots but the robotisation of humans”

EDITORIAL “Explosion” generation

COVER STORY Patek Philippe Nautilus, a lasting coup de foudre

PANORAMA Beneath The Antarctic

PARAPHERNALIA Urwerk - Martin Frei: tools that inspire imagination

PORTFOLIO LESS, PLEASE:

• Less, please ! We’ve had “bigger is better”,now it’s time for “less is more”.
• Dr Less, Ludwig Oechslin
• From less to nano…
• Less stress, more emotion
• Less heavy
• Let’s be slim /Classy minimalism

HIGHLIGHTS

• FENDI Ishine
• CASIO combines traditional japanese craftsmanship with cutting-edge technology
• MONDAINE it’s time for an evolution!
• ANTHONY BONJA creative timepieces
• GIRARD-PERREGAUX Tri-axial Planetarium
• BVLGARI Lvcea moon phases
• Slim d’HERMÈS quantième perpetuel platine
• URBAN JÜRGENSEN 1140 PT L Blue
• FABERGÉ Visionnaire Chronograph
• DELMA Klondike Moonphase
• CORUM Golden Bridge Rectangle
• TAG HEUER Autavia Heuer-02 Chrono 42 mm
• ZENITH Pilot Extra Special Chronograph
• TRASER Swiss H3
• JUNGHANS Meister Driver Automatic
• NOMOS Club 38 Campus Nacht
• TITONI of Switzerland Master Series
• JEAN MARCEL Mythos Ref. 564.280.32
• EMILE CHOURIET - Entrechats and mechanisms
• ZRC Grands Fonds 300
• WOLF 1834 - The next generation
• TAN SA - Watchmaking ateliers

INDUSTRY automation towards human obsolescence?

ARCHIVES The forgotten proletarian watch