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EUROPA STAR TIME.BUSINESS contents
EDITORIAL - Strengthening the base of the pyramid
MAIN REPORT: MIDDLE CLASS
- Don’t forget the middle class!
- Does the middle class exist? and what exactly is a mid-range watch?
- America’s ever evolving mid-market
- The chinese middle class six times greater than the population of france
- Germany: losing the mid-price segment
- In Japan, the breakthrough of SEIKO and the failure of lifestyle marketing
- Swatch Group, champions of the medium range
- Target: middle class - Baume & Mercier - Louis Erard - Oris
INDIA - The slow moving giant
OPINIONS Episode 1 - “The Swiss Made label is useful to brands trying to justify themselves”
INTERVIEW
- “The watch industry went too far”, Thierry Stern, President of PATEK PHILIPPE
- “It’s suicide to play around with prices!” , François-Henry Bennahmias, CEO of AUDEMARS PIGUET
A short history of WATCH FAIRS
FREELY SPEAKING have I got news for you!
WATCHWORDS French and English an entente cordiale
A LAST WORD TO START - ROBOTISATION - “ The danger is not the humanisation of robots but the robotisation of humans”
EUROPA STAR TIME.KEEPER contents
EDITORIAL “Explosion” generation
COVER STORY Patek Philippe Nautilus, a lasting coup de foudre
PANORAMA Beneath The Antarctic
PARAPHERNALIA Urwerk - Martin Frei: tools that inspire imagination
PORTFOLIO LESS, PLEASE:
- Less, please ! We’ve had “bigger is better”,now it’s time for “less is more”.
- Dr Less, Ludwig Oechslin
- From less to nano…
- Less stress, more emotion
- Less heavy
- Let’s be slim /Classy minimalism
HIGHLIGHTS
- FENDI Ishine
- CASIO combines traditional japanese craftsmanship with cutting-edge technology
- MONDAINE it’s time for an evolution!
- ANTHONY BONJA creative timepieces
- GIRARD-PERREGAUX Tri-axial Planetarium
- BVLGARI Lvcea moon phases
- Slim d’HERMÈS quantième perpetuel platine
- URBAN JÜRGENSEN 1140 PT L Blue
- FABERGÉ Visionnaire Chronograph
- DELMA Klondike Moonphase
- CORUM Golden Bridge Rectangle
- TAG HEUER Autavia Heuer-02 Chrono 42 mm
- ZENITH Pilot Extra Special Chronograph
- TRASER Swiss H3
- JUNGHANS Meister Driver Automatic
- NOMOS Club 38 Campus Nacht
- TITONI of Switzerland Master Series
- JEAN MARCEL Mythos Ref. 564.280.32
- EMILE CHOURIET - Entrechats and mechanisms
- ZRC Grands Fonds 300
- WOLF 1834 - The next generation
- TAN SA - Watchmaking ateliers
INDUSTRY automation towards human obsolescence?
ARCHIVES The forgotten proletarian watch
