Swatch Group – Part 2

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April 2011

In unveiling the new Grande Seconde SW Red Gold, Jaquet Droz adds a noble touch of distinction to its Urban London sports line in a model combining technical performance and elegance in red and black. Red gold is featured first and foremost on the case, as well as on the three-dimensional ring surrounding the two counters of this model with its very masculine lines. It also enhances the fluted bezel with its distinctive design, together with the applied plaques, the openworked horns, the hands and the folding clasp.

This year, Omega introduces a new Ladymatic, designed to match Omega ’s signature automatic watchmaking with cutting edge, feminine design. In designing the Ladymatic, Omega worked to create a watch which would integrate the brand’s most innovative technology with dramatic, eye-catching design.
In addition, Omega has announced that it will work in cooperation with actor and brand ambassador Daniel Craig to support Orbis International and its Flying Eye Hospital in the fight against preventable blindness.
A special watch – the Hour Vision Blue – has been created to celebrate the partnership, and Omega has guaranteed that at least one million U.S. dollars from its sale will be donated to Orbis, an organization which delivers eye care to some of the world’s most remote and developing regions.
Omega President Stephen Urquhart spoke of his brand’s commitment saying, “Omega is pleased to have the opportunity to contribute to Orbis’ remarkable mission. It’s particularly gratifying to be working with Daniel in support of an organization whose work we all believe in.”

Swatch Group – Part 2 LADYMATIC and HOUR VISION BLUE by Omega

Source: Europa Star April - May 2011 Magazine Issue