C...like Chanel

February 2004

Founded by Gabrielle 'Coco' Chanel, the Chanel company has developed from a single boutique in 1913 to more than a 100 worldwide today. Coco died in 1971 and Chanel is now controlled by Chairman Alain Wertheimer's family. Chanel moved into horology in 1987 and has now established itself as a leading player with its various 'couture' collections, its sports model the J12 and the latest florally inspired offering of Camélia Secret. Chanel watches are produced in its facilities in Châtelain, Switzerland.
Over the last few years, Chanel opened some new and interesting watchmakiing perspectives. Based on quality, the company was one of the first to give patent of nobility to the digital watch with its very remarkable Hi-tech Chocolat, a supple bracelet watch with a perfectly integrated digital screen. In so doing, Chanel demonstrates everything that a fashion brand can offer to watchmaking, thanks to its uninhibited manner of approaching forms and functions.