New watch brands

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

Kickstarter, for better and for worse

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

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START-UPS & NEW PLAYERS

New watch brands

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Emerging brands: an abundance of creativity

Emerging brands: an abundance of creativity

GALLERY

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The entrepreneurs behind a new scene for watchmaking

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