New watch brands

Kickstarter, for better and for worse


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May 2019

Kickstarter, for better and for worse

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.


n his latest report, watch consultant Thierry Huron, founder of the Mercury Project, focused on one of the most significant disruptions in the watch industry in the last decade: the emergence of dozens of new watch brands each year on crowdfunding platforms such as Kickstarter (see a summary of the watchmaking projects initiated on this site by clicking here).

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