New watch brands

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

Kickstarter, for better and for worse

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

I

n his latest report, watch consultant Thierry Huron, founder of the Mercury Project, focused on one of the most significant disruptions in the watch industry in the last decade: the emergence of dozens of new watch brands each year on crowdfunding platforms such as Kickstarter (see a summary of the watchmaking projects initiated on this site by clicking here).

This article is reserved for Europa Star subscribers.

For any questions please contact us at [email protected].

×

Adam Benedict: the resilience of a family watch tradition

Adam Benedict: the resilience of a family watch (...)

THE WATCH FILES It is a fascinating story. It all began with a Jewish family who ran a watch factory in Russia until the 1917 revolution, when they moved their operations (...)

An introduction to Isotope Watches and the GMT 0º ‘Terra Maris'

An introduction to Isotope Watches and the GMT 0º ‘Terra (...)

TIME.KEEPER Isotope proudly introduces the GMT 0º ‘Terra Maris’ Limited Edition, in collaboration with Miguel Seabra — one of the most experienced and iconic journalists (...)

Dumoreau introduces its DM01 sports watch

Dumoreau introduces its DM01 sports watch

TIME.KEEPER The Dumoreau DM01 features a time-only symmetrical dial with a raised pattern that follows the cushion-shape geometry of the bezel. The sunburst dial is (...)

START-UPS & NEW PLAYERS

New watch brands

Renaud Tixier takes the stage

Renaud Tixier takes the stage

Renaud Tixier is a newly formed brand whose protagonists, two independent watchmakers, have already shown that their talents are ideally matched. An (...)

Emerging brands: an abundance of creativity

Emerging brands: an abundance of creativity

GALLERY

Young emerging brands – as well as ‘re-emerging’ brands – bring that touch of madness and freshness that is breathing new life into the art of horology. Here, (...)

Duke brings Haute Couture thinking to watchmaking

Duke brings Haute Couture thinking to watchmaking

A recent arrival in the Haute Horlogerie segment, Duke can count on the services of Manufacture Grand-Ducale. It also benefits from the considerable (...)

The entrepreneurs behind a new scene for watchmaking

The entrepreneurs behind a new scene for watchmaking

Guillaume Laidet at Nivada Grenchen and Vulcain, Etienne Malec at Baltic, Andrea Furlan at Furlan Marri: all three are part of a new generation of (...)