Five good reasons: Why the trade professionals flock to Inhorgenta Europe

December 2004

Each year, the international ranges on display at inhorgenta europe in Munich attract as many as 30,000 trade visitors from 70 different countries. The next inhorgenta europe takes place from 25 to 28 February 2005. There are five good reasons why watch, clock and jewellery manufacturers come to inhorgenta europe.


1. Inhorgenta Europe is the most important jewellery and watch fair in the EU
In 2005, 64,500 square metres of exhibition space in six halls will be devoted to an extensive display of the latest products and trends. The early dates for the fair are particularly attractive, and it is one of the most important worldwide for retail orders. However, Inhorgenta Europe is not only a key venue in terms of order-placement and sales, it is also an important international marketplace for new concepts and a unique contacts and ideas forum. This aspect, together with its economic significance, makes Inhorgenta Europe a powerhouse for the sector. Approximately 1200 exhibitors from 40 countries will be coming here from to show their latest products to trade visitors from Europe and other regions around the world.

2. The gateway to eastern Europe
For the first time Inhorgenta Europe is taking place in a European Union of 25 member states, encompassing 450 million inhabitants. The recent integration of ten new members is expected to bring the entire international watch and jewellery sector (including, of course, in Germany), as well as other sectors of the economy, important new impetus and new opportunities and markets. The market potential in Poland, the Czech Republic, Hungary, the Baltic republics, and above all in Russia, is enormous. This is true for the individual markets, both from the perspective of manufacturers and also for the retail trade, in terms of the diversity of the ranges. The key to these markets is Inhorgenta Europe. The eastward expansion of the European Union represents a great opportunity for the watch, clock and jewellery sector, and it is one not to be missed!

3. The biggest range of designer jewellery worldwide
Hall C2 at Inhorgenta Europe 2005 promises again to be a real superlative experience: for here is the world´s largest display of designer jewellery. On show here is the work of young, up-and-coming designers as well as leading international labels. Around 300 leading manufacturers of designer jewellery from all over the world are expected in 2005. Part of this important forum is the Inhorgenta Innovations Prize. Since its launch, this award has since developed into one of the most highly coveted prizes in the sector. The prize-winning works are presented in a lavish special display on 'Designers´ Avenue' in Hall C2. Those who want to have a preview of the trends in designer jewellery and glimpse the future trends in the jewellery market, can´t afford to miss Inhorgenta Europe 2005 and Hall C2.

4. Seminar programme
highly valued by the retail trade
In addition to the latest collections and sector trends, this leading trade fair offers the retail trade a diverse and extremely attractive accompanying programme: trade seminars on solutions to specific problems, high-quality panel discussions and informative special displays await the visitor. All the programme items are specially designed for the retail trade and chaired by professionals involved with the sector. On a seminar area specially set up in Hall C1, participants can learn about new ways of awakening customers´ interest, new lifestyle trends in 2006, and the latest findings on themes like brand management and brand psychology. A particular highlight is the display of 'Jewellery, watches and the latest fashion trends', organised on Brand Avenue in Hall A1. Here, the fashion fabrics and colours for 2005 will be combined inspirationally with a trend show of jewellery and watches. This is a must for every specialist retailer.

5. Excellent infrastructure
at the fair + a highly attractive city
One big plus factor underpinning the success of the fair is not least the venue itself – an ultramodern exhibition centre in an attractive city with excellent infrastructure facilities. The six spacious, bright exhibition halls offer exhibitors and trade visitors not only a pleasant but also an efficient and productive working atmosphere. All trade professionals should make use of this special atmosphere. One way that Messe München helps its customers do just that, is by offering the Inhorgenta Europe GoldCard. Using this card, trade visitors can take advantage of free services and many discounts, plus a separate lounge for cardholders, and free, preferential access to the fair in Munich and to a range of other important sector events in Europe. For information about the GoldCard, and details of how to order, go to: or call us on Tel: +49 89 949 113 98. But not only the exhibition centre offers an ideal framework for the event. The Bavarian capital is second only to Berlin in terms of hotel capacity in Germany. And Munich´s broad-ranging arts, cultural, gastronomic and sporting attractions make this city one of Europe´s favourites.

Munich is looking forward to welcoming the world of watches, clocks and jewellery at Inhorgenta Europe from 25 to 28 February 2005!

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