For the fifth consecutive year, Folli Follie participated at the Baselworld 2008 Fair, presenting its new watch collections to journalists, partners and visitors from all over the world. Located at Hall 1.1, Hall of Desires, Folli Follie attracted everyone’s attention with an imposing 230m2 stand split in two levels, at position A63. In a stand characterized by its high design and aesthetics, the fair’s thousands of visitors had the opportunity to admire the new men’s and women’s watch collections of the famous brand.
Ushering in a new era of watch making, the brand new Urban Chic Collection is the latest design breakthrough by Folli Follie, stressed by the originality of the material used, namely the acetate. Ultimately stylish and dynamic and designed with the modern fashionistas in mind, this ground breaking collection sets the standards even higher, meeting the demand of the modern women for out of the ordinary fashion statement watches.
Inspired by the myth about Odyssey, Homer’s epic from the Greek mythology, Folli Follie’s Olyteus Collection sets a new benchmark in the world of men’s watches. Designed with artistic precision, this brand new dynamic collection is named after Olyteus, an Archaic variant of Odysseus’ name. Synonymous with quest and outstanding performance, the Olyteus Collection pays tribute to the contemporary sporty chic chronograph, creating a true epic of cult masculine timepieces.
The distinctive Folli Follie collections of watches, jewellery and accessories create a genuine “full fashion concept”. Driven by the philosophy of offering “affordable, fashionable luxury”, the famous Greek brand has a presence in 25 countries with more than 350 points of sale and continues to develop new strategically important markets around the world.
Source: Europa Star June-July 2008 Magazine Issue