“After all these years, the distinctive international enthusiasm for Universal Genève has never weakened,” explains Vincent Lapaire, the brand’s General Manager.
The first collection under the Lapaire banner was presented at BaselWorld 2005 and it stopped many people in their tracks since it was clear that Universal Genève had turned a page to reveal watches that were worthy of the name they carried and clearly repositioned the brand in that illustrious group of Swiss manufacturers that honoured watchmaking with the joys of mechanical movements.


Full article in print copy of Europa Star BaselWorld magazine issue 2/2006
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