Introducing the Calvin Klein Jeans watch

August 2006

The launch of Calvin Klein Jeans – the renowned designer denim brand – in 1978 revolutionized jeanswear and pushed advertising imagery ahead with the now legendary campaign featuring Brooke Shields. The campaign’s irresistible suggestion of sexiness, burned the company name and image into the world’s consciousness with the famous line: ’You know what comes between me and my Calvins? Nothing.’


The new line of men’s and women’s watches is designed in keeping with the aesthetic of Calvin Klein Jeans, incorporating combinations of brushed stainless steel with denim canvas and vegetal tanned leathers, with jeanswear-inspired buckles, straps, and stitching details. To complete the look, each watchstrap is lined with a tanned suede, with stitching reminiscent of the original Calvin Klein Jeans signature back pocket.


Source: Calvin Klein / Swatch Group

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